Catégorie : Marketing

Two and half years after Meta banned Canadian news content in its apps, in opposition to a proposed bill that would have forced it to pay for local news content shared on Facebook and IG, the Canadian government is now looking to make a deal that would allow local publishers back into the Meta ecosystem. […]

Looking to learn more about Google Ads, and how they can help to boost your business? This will help. Google has announced the launch of its new “Ads Decoded” podcast, which will include interviews with the Google Ads team on how to make best use of Google’s various advertising and promotion tools. As explained by […]

TL;DR Disambiguation is the process of resolving ambiguity and uncertainty in data. It’s crucial in modern-day SEO and information retrieval. Search engines and LLMs reward content that is easy to “understand,” not content that is necessarily best. The clearer and better structured your content, the harder it is to replace. You have to reinforce how your brand […]

Let me see if I can convince you! I’ve shared a bunch in this video and summarized my thoughts in the article below. Also, this is the second blog post I’ve written on this topic in the last week. There is much more information on user data and how Google uses it in my previous blog post. […]

The Australian government continues to claim that its teen social media ban has been a big success, with more than 4.7 million accounts believed to be operated by teens either deactivated or restricted since the implementation of the new laws last month. And that is a big amount, especially in a country with a population […]

WhatsApp has announced a new, more restrictive data protection option, which aims to protect users from threats hidden within shared files, a potential vector for cyber attack that still exists, even within its encrypted system. Using Meta’s latest advances in data security, WhatsApp is rolling out a “Strict Account Settings” option that will limit how […]

The Super Bowl is getting close, which means that advertisers are scrambling to hype up their Super Bowl campaigns, and grab the maximum share of attention during the big event. Traditionally, the Super Bowl has been something of a proving ground for ad talent, with the major agencies competing to create the biggest, most attention-grabbing, […]

Looks like more legal troubles coming up for X, with various U.S. states taking regulatory action against the Elon Musk-owned app over the generation and dissemination of sexualized images. This stems from X’s Grok chatbot stripping down photos of anyone, from well-known actors to random children, via its image generation capability, which had become a […]

The Edits team is back with yet another update, as it continues to roll out more video creation features within Meta’s dedicated video editing app. And if you’re creating content in 2026, you definitely need to know about Edits. The video creation tool includes a heap of tools and features, so many that it’s hard […]

Is TikTok already censoring some topics, and restricting what U.S. users can see in the app? A rising number of high-profile users have declared that they’re moving away from the platform, due to concerns that the new Trump-aligned TikTok US team will look to manipulate its algorithms to restrict discussion of certain topics. Which, at […]