Catégorie : Marketing

Corporate, distribution and store staff can now apply to be influencers for the retailer’s brand portfolio, almost a year after the program’s launch. Source link

Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape. Source link

ChatGPT included citations in 22.6% of travel answers and 4.8% of education answers in May, against an average of 6.8% across all answers, according to Similarweb’s 2026 Generative AI Landscape report. The figures cover U.S. desktop use. Similarweb sells AI visibility tracking products, and the report is gated behind a download form. How often a […]

If you run ecommerce campaigns on target CPA or target ROAS and any of them sit at “Limited by budget,” Google’s August 17 bidding change is going to move your numbers, and we’re likely not talking about the direction you want. Starting August 17, campaigns that are limited by budget and use a target-based bid […]

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings. Source link

Charging an AI bot to crawl your website is a visibility decision, not a revenue decision. Every crawler you put behind a paywall is a choice about which agents still get to read, cite, and recommend you, and most website owners are about to make that choice without noticing it has become theirs to make. […]