Catégorie : Marketing

Apple introduced Siri AI at WWDC this week. Two details matter for search marketers more than anything else in the keynote. Siri can now pull up-to-date information from the web and generate answers on virtually any topic. And it’s built into Spotlight on iPad and Mac, where people already type questions. The press releases don’t […]

Google is giving advertisers more time to prepare for the transition from Dynamic Search Ads (DSA) to AI Max for Search. In a LinkedIn post, Google Ads Liaison Ginny Marvin announced that the automatic transition deadline has moved from September 2026 to February 2027. According to Marvin, the change comes in response to advertiser feedback. […]

Google revealed at I/O 2026 that AI Overviews now has more than 2.5 billion monthly active users. What it did not reveal is how those users actually behave once an Overview appears. New data from GWI, the consumer research firm whose surveys represent 3 billion individuals globally, fills that gap – and the findings challenge […]

) is the foundation of the WAI-ARIA Authoring Practices and WCAG 4.1.2 (Name, Role, Value). Rule 5 (visible cursor signal) maps to WCAG 1.3.3 (Sensory Characteristics). Rule 6 (label-for-input) is WCAG 1.3.1 (Info and Relationships). Rule 7 (minimum interactive size) is WCAG 2.5.5 (Target Size). The human-readable version is 24 by 24 CSS pixels; Google’s […]