Catégorie : Marketing

The new display allows verified attendees at more than 6,000 universities to connect to dedicated group chats and content feeds. Source link

Google has officially expanded AI Max to Shopping and Travel campaigns as it hits one year in market. The announcement comes on the heels of its upcoming annual Google Marketing Live event on May 20th. Google noted that AI Max has become the fastest-growing AI-powered Search ads product. Both AI Max for Shopping and Travel […]

Preliminary findings indicate the company was unable to prevent children under the age of 13 from accessing Facebook and Instagram. Source link

The research underlines a growing body of evidence showing the platform has become more politically contentious since the change from Twitter. Source link

Modern marketing is full of good intentions that quietly sabotage themselves. Nowhere is this clearer than in what I call the Protection Paradox, where smart companies spend enormous energy and money “protecting” their content or intellectual property, only to pay even more to get the same content in front of the same audiences through intermediaries. […]

The fundamental question for 2026 is not how visible you are in search, but how wide the gap has grown between where you invest in discoverability and where buyers actually form their decisions. Here is the reality: B2B buyers complete the majority of their research and form vendor preferences before your sellers can make their […]