Catégorie : Marketing

ChatGPT included citations in 22.6% of travel answers and 4.8% of education answers in May, against an average of 6.8% across all answers, according to Similarweb’s 2026 Generative AI Landscape report. The figures cover U.S. desktop use. Similarweb sells AI visibility tracking products, and the report is gated behind a download form. How often a […]

If you run ecommerce campaigns on target CPA or target ROAS and any of them sit at “Limited by budget,” Google’s August 17 bidding change is going to move your numbers, and we’re likely not talking about the direction you want. Starting August 17, campaigns that are limited by budget and use a target-based bid […]

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings. Source link

Charging an AI bot to crawl your website is a visibility decision, not a revenue decision. Every crawler you put behind a paywall is a choice about which agents still get to read, cite, and recommend you, and most website owners are about to make that choice without noticing it has become theirs to make. […]

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok. Source link

The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech. Source link

During Alphabet’s Q2 2026 earnings call, CEO Sundar Pichai said Google needs to improve its coding and agentic coding capabilities, and that a larger Gemini 4 base model would be necessary to stay competitive at the next frontier. These comments came a day after Google introduced Gemini 3.6 Flash and announced that Gemini 4 is […]