Catégorie : Marketing

Are you considering running ads on X this year? Many advertisers have moved away from the Elon Musk-owned platform, but with 600 million users, and high engagement around live events, there is still opportunity in X ads, depending on your brand and product. I mean, you do also have to be comfortable with the regular […]

After first launching it in early testing with a limited number of users in October last year, Instagram has today announced that all English-speaking users globally will now be able to access its “Your Algorithm” manual control option, giving you another way to define your Reels experience. As you can see in this overview, you can […]

LinkedIn is wholly dedicated to the concept of AI tools being the future of job discovery, which, it kind of has to be, considering that parent company Microsoft has invested billions into OpenAI, and is keen to squeeze as much value from that outlay as it can. But LinkedIn CEO Ryan Roslansky is taking his […]

As the online shopping process evolves, Google is looking to help retailers tap into the latest era of AI-assisted discovery, and maximize sales opportunities via AI-assisted means. This week, at the National Retail Federation conference, Google has announced a range of AI-based features for retailers that are designed to provide more connection opportunities in the […]

Pinterest is making a pitch to marketers looking to connect with Gen Z consumers, by highlighting how the app facilitates discovery, without the pressure of aligning with broader trends or making users feel like they’re being told what to think. Which, according to Pinterest, is a key problem: “These days, it feels like we all […]

Look, I may be one of the few holdouts who still thinks that Meta’s metaverse concept isn’t dead, and that the company remains focused on bringing its VR social worlds to fruition for the next generation, even if it’s not discussing those plans publicly at the moment. But Meta’s own cost-cutting efforts don’t support that, […]

Meta’s going “nucular,” as the Penguins of Madagascar would say. Meta has announced a new set of partnerships that will expand the operation of three nuclear power plants in the U.S., in order to meet its growing power requirements and facilitate its development goals. Which, primarily, means more power for AI, and more nuclear energy […]

X’s tagline for 2026 may well be “one battle after another,” with the platform launching yet another legal case, this time against the National Music Publishers Association (NMPA), along with a group of publishers, over music licensing, and the negotiation of music rights payments based on X usage. Which, if successful, could save the company […]

TikTok is expanding its Marketing Partners Program once again, this time with a new “Channel Sales Partner” element, which will connect prospective TikTok advertisers to platform expertise that’s aligned with their specific business requirements. TikTok’s Marketing Partners Program includes a broad range of recognized experts, ranging from creative to measurement, with its new “Channel Sales […]

Meta has continued its trend of employing Trump-aligned staff to senior leadership roles, with former Republican staffer Dina Powell McCormick joining the company as President and Vice Chairman. Powell McCormick has been on Meta’s Board of Directors since April last year, giving her a level of experience in seeing Meta’s shift towards AI development. And now she will […]