Catégorie : Marketing

Get ready for a new era of digital connection and engagement, where social platforms reflect your personal needs and desires, without you having to do anything more than use them, with AI tools getting increasingly good at understanding a broader range of contextual clues and insights. That’s what Meta CEO Mark Zuckerberg has outlined in […]

Meta has published its latest quarterly performance update, which shows an increase in total users across its Family of Apps (Facebook, Instagram, WhatsApp, Messenger and Threads), and a jump in revenue in Q4 2026. Which makes sense, given the holiday campaign rush, but it underlines Meta’s dominant market position, which will ensure that it can […]

LinkedIn’s looking to help its members showcase their generative AI proficiency, with a new qualification that you can display on your profile, which is backed by AI training providers to support reflect your skills. As you can see in this example, LinkedIn is rolling out a new “Vibe Coding” qualification, which will be an optional […]

Snapchat is making the clever move to separate its glasses business from its main social/messaging app, ahead of the anticipated launch of its first AR-enabled Specs later this year. As explained by Snap: “Today we’re taking an important step to establish Specs Inc. as a distinct subsidiary within Snap Inc. Establishing Specs Inc. as a […]

As anyone who works in digital marketing knows, SEO, and our approach to maximizing referral traffic, is changing. Whereas once everybody was focused on maximizing traffic from Google Search, now, an increasing number of Google searches (60%) end without a click through to a website, which means that website traffic is no longer the best […]

Two and half years after Meta banned Canadian news content in its apps, in opposition to a proposed bill that would have forced it to pay for local news content shared on Facebook and IG, the Canadian government is now looking to make a deal that would allow local publishers back into the Meta ecosystem. […]

Looking to learn more about Google Ads, and how they can help to boost your business? This will help. Google has announced the launch of its new “Ads Decoded” podcast, which will include interviews with the Google Ads team on how to make best use of Google’s various advertising and promotion tools. As explained by […]

TL;DR Disambiguation is the process of resolving ambiguity and uncertainty in data. It’s crucial in modern-day SEO and information retrieval. Search engines and LLMs reward content that is easy to “understand,” not content that is necessarily best. The clearer and better structured your content, the harder it is to replace. You have to reinforce how your brand […]

Let me see if I can convince you! I’ve shared a bunch in this video and summarized my thoughts in the article below. Also, this is the second blog post I’ve written on this topic in the last week. There is much more information on user data and how Google uses it in my previous blog post. […]

The Australian government continues to claim that its teen social media ban has been a big success, with more than 4.7 million accounts believed to be operated by teens either deactivated or restricted since the implementation of the new laws last month. And that is a big amount, especially in a country with a population […]