Catégorie : SEO

Nikola Todorovic, Director of Software Engineering at Google Search, appeared on an episode of Search Off the Record to discuss how AI evolved inside Google Search. Todorovic leads Google’s SafeSearch engineering team and has worked in the search organization for 15 years. He said machine learning was difficult to deploy broadly across Search because complex […]

Ask.com, the search engine that started life as Ask Jeeves, shut down. Parent company IAC discontinued its search business as part of an ongoing effort to refocus its operations. A farewell message posted on the Ask.com homepage, reads: “Every great search must come to an end. As IAC continues to sharpen its focus, we have […]

The page tells developers that websites have « a new type of visitor » and recommends building for agents alongside humans. Most of the guidance maps to existing accessibility and semantic HTML practices. Google links to WebMCP, a proposed web standard for agent-website interaction, with an early preview program. Google’s web.dev guidance advises developers to treat AI […]

On April 16, 2026, Robby Stein, Google Search’s VP of Product, and Mike Torres, Google Chrome’s VP of Product, announced a new way to explore the web with AI Mode in Chrome. In their announcement, the two VPs wrote that the update makes it easier to “access and engage with content and dive deeper into […]

The answer is Reddit, and yes, this 90-day strategy is worth your time. Most brands treat Reddit as an afterthought. However, Reddit is where buyers finalize their purchase decisions. Reddit is where human trust gets built. Therefore, Reddit serves as a trust signal for how AI search tools determine which brands are worth recommending. AI […]

Microsoft announced that Bing has reached 1 billion monthly active users for the first time. CEO Satya Nadella revealed this figure during the Q3 FY2026 earnings call. Revenue from search ads, excluding traffic acquisition costs, increased by 12% year over year. Additionally, Edge has maintained its browser market share for 20 consecutive quarters. Overall, Microsoft […]

Google is rolling out two new features for AI Max that aim to address a common tension: bridging the gap between manual control and execution. The first new feature is called AI Brief, which allows advertisers to guide AI using natural language inputs. The other feature announced was Text Disclaimers, which address a long-standing limitation […]

Jan-Willem Bobbink shared a take on X, that AI visibility trackers are quietly breaking the analytics of brands who are paying them to track for them. It’s time we put more focus on this issue, as it is causing misalignment, misreporting, and misspending of resources and marketing budget in the clamor to be more visible […]

TL;DR The best companies aren’t panicking. Carta, Ramp, and Webflow are proving that visibility in AI search comes from connected systems where originality, speed, and credibility compound. Search is now an answer engine. Visibility depends on being cited, not ranked. Freshness fuels authority. 70% of AI-cited pages were updated within the past year. Originality wins. […]

The standard technical SEO audit checks crawlability, indexability, website speed, mobile-friendliness, and structured data. That checklist was designed for one consumer: Googlebot. This is how it’s always been. In 2026, your website has, at least, a dozen additional non-human consumers. AI crawlers like GPTBot, ClaudeBot, and PerplexityBot train models and power AI search results. User-triggered […]