Catégorie : SEO

In May, I wrote that the new search user was the trend and that Google’s product announcements were the distraction. Google has now handed us a year’s worth of data that confirms the behavioral shift and puts specific numbers on it. In the report “How People Are Using AI Mode in the U.S.” (published May […]

OpenAI is seeking engineers to develop new image, video, native, and conversational ad formats for ChatGPT, moving beyond the standard sponsored unit tested since February. Three listings on OpenAI’s careers page, first surfaced by Digiday, describe building ads across text, image, video, native, conversational, and interactive surfaces, all within OpenAI’s new monetization team. More formats would […]

AI has been public enemy No. 1 for at least two years. As the early wave of excitement wore off, people realized the content we, as SEOs and publishers, had spent years flooding the internet with was being used to make the richest even richer. We cannot deny the open web is changing – AI […]

There are many opinions about best practices for writing meta descriptions, while many have given up on them entirely because Google rewrites so many of them. What may be useful is an update to best practices in a way that better aligns with the realities of search and the tools we have today. The goal […]

For more than two decades, international SEO teams focused on ensuring the right page appeared in the right market by creating and optimizing localized content, using hreflang to ensure it was routed correctly even when it was nearly an exact match to another market. But now AI search is exposing a different challenge. As platforms […]

Cloudflare announced an initiative to create a privacy-preserving protocol called PACT that aims to standardize the management of agentic AI, with the end goal of reducing friction for users and websites. The new protocol will make it easier for AI bots to interact with websites by proving there’s a human in the loop, thereby enabling […]

The AI answer about your business is the platform’s own speech now. A German court has now said so, and it changes who is liable when the answer is wrong. The lawsuit itself is the smaller story. The bigger one is what an answer engine does once it can be held responsible for what it […]

Barry Adams argued recently that Google is creating an audience loyalty ecosystem. His view on the mechanics is that Preferred Sources, Search Profiles, and Subscription Linking provide publishers with new tools to remain visible to trusted readers. His piece tells businesses with loyal audiences how to keep them. The more difficult question is what happens […]

AI Mode visitors arrive at your website having already done the research. They compared options inside the AI, refined their query three times, and planned. By the time they click through to you, they are not browsing. They are ready to complete a task. Your website is still built to persuade someone who has not […]