Catégorie : SEO

Barry Adams argued recently that Google is creating an audience loyalty ecosystem. His view on the mechanics is that Preferred Sources, Search Profiles, and Subscription Linking provide publishers with new tools to remain visible to trusted readers. His piece tells businesses with loyal audiences how to keep them. The more difficult question is what happens […]

AI Mode visitors arrive at your website having already done the research. They compared options inside the AI, refined their query three times, and planned. By the time they click through to you, they are not browsing. They are ready to complete a task. Your website is still built to persuade someone who has not […]

The length gap is real and well-documented, with some measurements describing ChatGPT prompts running an order of magnitude longer than a typical Google query by character count. None of that tells you what to do on Monday. The part that should change how you read your own reporting is not the length of the input; […]

Google updated their site migration guidance to include new information about using the Search Console Change of Address tool for moving domain names. The Search Console Change of Address Tool Google Change Of Address tool is for helping site owners who are migrating a site from one domain to another domain. The tool helps Google […]

This post was sponsored by Expert Callers. The opinions expressed in this article are the sponsor’s own.  Why did my inbound traffic drop suddenly? Are B2B leads dropping everywhere? Is AI Overviews hurting B2B leads? For two decades, the logic was simple: more traffic meant more leads, more leads meant more revenue. In 2026, that logic […]

Ask a chatbot a question and watch what happens to the web behind it. It reads 30 or 40 pages to build your answer, strips out what it needs, and hands you a tidy paragraph. You never see the pages, never click them. The site that “won,” whatever winning means now, gets a citation in […]

Most SEO teams already use AI to write content. Almost none of them can explain the system behind it. In a recent SEJ webinar, Darrell Tyler, Senior Manager of Organic Growth at CallRail, shared a stat from his own conversations across the industry: roughly 85% of the SEOs he talks to use AI for content, […]

This week’s Ask an SEO question is: “Why have page impressions increased so much in GSC, but my page traffic is reducing? I thought it might be AIO, but when I look into this, not all pages have AI Overviews – what else could be causing impressions to increase so much?” Good question, and there […]

Google’s John Mueller argued that LLM systems can’t use files like llms.txt to decide which websites to surface for a given query. He made the comments on a recent episode of Search Off the Record, the podcast from Google’s Search Relations team. His comment points to a broader signal problem, not just intentional gaming. Even […]

Google’s John Mueller answered a question about website category structure in URLs. The context was about a website that offered the same content in multiple languages and the person asking the question wanted to know what was the best way to structure the category URLs. The main site is in English, representing their primary market. […]