Catégorie : SEO

If you’ve been running Google Ads for more than a few years, your job description has changed without your consent. Match types that once signaled precision now target “related intent”; a 2023 rebuild made Broad Match competitive again; and Smart Bidding shifted the focus from keywords to outcomes like return on ad spend (ROAS) and […]

Since we’ve been able to produce content at scale through AI, there have been graph screenshots littering X and LinkedIn, usually case studies or as part of sales materials. An SEO I know well, Martin Sean Fennon, shared an example of an ongoing brand case study, scaling content through AI, and how the content is […]

This month’s Ask the PPC question about AI ad placements is near and dear to my heart. We’ve seen ads begin showing up on AI surfaces since 2024, and yet, they still have an air of mystery about them: “Ads are starting to show up in AI chat experiences. How should advertisers think about these new […]

A recent Linkedin post by Jim Yu flagged that BrightEdge’s AI Catalyst team analyzed citation and brand mention patterns  from prompts across Finance, Healthcare, Education, and B2B Tech in five AI search engines: ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AI Overviews. The finding that mattered most was buried in the data. Despite wildly […]

A discussion on Twitter about the many people posting that they’ve left WordPress for Astro went modestly viral, with longtime WordPress supporters explaining why they ditched WordPress for Astro. Statistics show that WordPress is losing users and Astro is gaining them at a rate of 100% year over year, indicating that the shift toward Astro […]

Most small business owners have a Google Business Profile. Few have optimized it for how customers are actually searching today. Local search has split across multiple surfaces. Customers are using Google Maps, asking voice assistants like Siri and Alexa, checking Yelp and Facebook reviews, and getting answers straight from AI tools like ChatGPT, often before […]

Google previewed several updates to its advertising measurement tools, including a new open-source incrementality testing solution and an enterprise platform for marketing mix modeling. The announcements come ahead of Google Marketing Live on May 20, where the company says it will share more about how Google Analytics is evolving. What’s New The updates cover data […]

A recent Search Off The Record episode featuring Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, explored the revolutionary aspect of AI and how a new wave of users are crafting longer conversational queries. They pointed out that while AI has democratized access to information it has made experience-based insights more […]

Google’s Liz Reid explained on the Bloomberg Odd Lots podcast how AI Mode and AI Overviews are enabling detailed, need-based query patterns that create new challenges for Google. This points to a consequential change in search behavior that directly impacts how to approach SEO. Keyword Fragmentation In AI Search Liz Reid explained that users have […]

A good webinar program does three things at once: It teaches the audience what they want to learn. It produces an asset that keeps generating leads. And it captures behavioral data you can act on to generate revenue. A weak program does only the first one. The teaching is good, and the chat fills up, […]