Catégorie : SEO

Information retrieval systems are designed to satisfy a user. To make a user happy with the quality of their recall. It’s important we understand that. Every system and its inputs and outputs are designed to provide the best user experience. From the training data to similarity scoring and the machine’s ability to “understand” our tired, sad […]

Welcome to this week’s PPC Pulse, where this week’s focus is on scenario-based planning in both Google and Microsoft platforms. Google introduced a new Scenario Planner within Meridian, giving marketers the ability to model budget allocation shifts before committing spend. Microsoft launched a scenario-based Performance Max learning path designed to walk advertisers through practical campaign […]

I recently wrote about an unconfirmed Google algorithm update that rolled out in mid-January 2026, which negatively impacted the organic search visibility of dozens of major brands. For most of the impacted sites I analyzed, the impact was disproportionately targeted to the company’s blog, or another folder containing informational articles and resources. That same organic trajectory […]

Most enterprises are still treating SEO as a marketing activity. That decision, whether intentional or accidental, is now a material business risk. In the years ahead, SEO performance will not be determined by better tactics, better tools, or even better talent. It will be determined by whether leadership understands what SEO has become and restructures the […]

WooCommerce is approaching a turning point in 2026 thanks to the Model Context Protocol and the convergence of open source technologies that enable it to function as a layer any AI system can plug into, helping store owners and consumers accomplish more with less friction. Automattic’s Director Of Engineering AI, James LePage, discussed what’s possible […]

An advisory was issued for a critical vulnerability rated 9.8/10 in the CleanTalk Antispam WordPress plugin, installed in over 200,000 websites. The vulnerability enables unauthenticated attackers to install vulnerable plugins that can then be used to launch remote code execution attacks. CleanTalk Antispam Plugin The CleanTalk Antispam plugin is a subscription based software as a […]

In the recent episode of Google’s Ads Decoded podcast, Ginny Marvin sat down with Brandon Ervin, Director of Product Management for Search Ads, to address a topic many PPC marketers have strong opinions about: campaign and ad group consolidation. Ervin, who oversees product development across core Search and Shopping ad automation, including query matching, Smart […]

WP Engine recently filed its third amended complaint against WordPress co-founder Matt Mullenweg and Automattic, which includes newly s allegations that Mullenweg identified ten companies to pursue for licensing fees and contacted a Stripe executive in an effort to persuade Stripe to cancel contracts and partnerships with WPE. Mullenweg And “Nuclear War” The defendants argued […]

Google’s « Results about you » tool now lets you find and request removal of search results containing government-issued IDs. This includes IDs like passports, driver’s licenses, and Social Security numbers. The expansion is rolling out in the U.S. over the coming days, with additional regions planned. Google’s Results about you tool now monitors Search results […]

. However it also contains inline elements such as the contents of script tags or styling added to other tags. This can rapidly lead to bloating of the HTML doc.” That is the same thing that Googlebot is downloading as HTML, just the on-page markup, not the links to JavaScript or CSS. According to the […]