Catégorie : Social Media

A recent podcast by Google called attention to the fact that websites are getting larger than ever before. Google’s Gary Illyes and Martin Splitt explained that the idea that websites are getting “larger” is a bad thing is not necessarily true. The takeaway for publishers and SEOs is that Page Weight is not a trustworthy […]

A search marketing professional from India wrote a blog post about how she feels about seeing the word guru used within the SEO community in a way that’s different from its meaning in India. Several people, including Google’s John Mueller, agreed with her and shared how they felt when people self-identify as SEO gurus. The […]

This post was sponsored by Alli AI. The opinions expressed in this article are the sponsor’s own.  Everyone assumes Googlebot is the dominant crawler hitting their website. That assumption is now wrong. We analyzed 24,411,048 proxy requests across 78,000+ pages on 69 customer websites on Alli AI’s crawler enablement platform over a 55-day period (January […]

A new Ipsos survey adds consumer sentiment data to the growing debate over ads in AI search. Most US adults say ads in AI search results would reduce their trust in those results. Early advertiser data from ChatGPT’s ad pilot offers limited context. An Ipsos survey of U.S. adults found 63% say ads in […]

Resoneo says ChatGPT responses began referencing about 20% fewer websites after what it identifies as the early-March transition to GPT-5.3 Instant. The analysis comes from the French SEO consultancy and draws on data from Meteoria, an AI visibility-tracking platform that monitored 400 prompts daily over 14 weeks, producing 27,000 comparable responses. Average unique domains per […]

When I started updating an online course I’m teaching, I kept returning to the same uncomfortable observation: The content marketing profession has gotten remarkably good at producing content nobody wants to read. That’s not a knock on the people doing the work. It’s a structural problem created by an industry that optimized for volume at […]

Google, OpenAI, and Shopify insist that the next revolution in AI is agentic AI shopping agents. Shopping is a lucrative area for AI to burrow into. The thing that I keep thinking is that shopping is a deeply important activity to humans; it’s literally a part of our DNA. Is surrendering the shopping experience something […]

A lot of PPC managers are going to get asked about ChatGPT Ads over the next few months. That was probably inevitable the moment OpenAI moved beyond testing ads and started building a real monetization story around them. The initial pilot was easy enough for most advertisers to ignore. It was invite-only, expensive, and limited […]

Google’s John Mueller answered a question about why some websites use multiple XML sitemaps instead of a single file. His answer suggests that what looks like unnecessary complexity may come from reasons that are not immediately obvious. The question came from an SEO trying to understand why managing multiple sitemap files would be preferred over […]

This week’s Ask a PPC addresses one of advertisers’ most frustrating fears: “I suspect my account has click fraud. What checks can I do to confirm this, and what can I do about it?” Click fraud is easily one of the most frustrating pitfalls in managing a paid media account. Whether it shows up as […]