Catégorie : Social Media

This week’s Ask an SEO question is: “I’ve been running an affiliate site for 2 years but hit a plateau. What advanced data analysis techniques can help me identify new growth opportunities that I might be missing?“ This is one of my favorite questions that come up at conferences and in the affiliate marketing programs […]

For most of the history of paid search, performance measurement followed a clear cause-and-effect relationship. Advertisers controlled the inputs inside their campaigns like bid strategies, keyword and campaign structure, ad copy, and landing pages. All these factors contributed to conversion performance in some shape or form. When performance changed, the explanation was usually traceable. For […]

Google’s Sundar Pichai recently said that the future of Search is agentic, but what does that really mean? A recent tweet from Google’s search product lead shows what the new kind of task-based search looks like. It’s increasingly apparent that the internet is transitioning to a model where every person has their own agent running […]

Every major AI platform can now browse websites autonomously. Chrome’s auto browse scrolls and clicks. ChatGPT Atlas fills forms and completes purchases. Perplexity Comet researches across tabs. But none of these agents sees your website the way a human does. This is Part 4 in a five-part series on optimizing websites for the agentic web. […]

I really enjoyed this interview with Sundar Pichai by John Collison and Elad Gil of Stripe. Here are the five most interesting things I learned. 1. Search Will Still Exist In The Future, But Much Of It Will Be Agentic Sundar was asked if agents would replace Search. He said: “If I fast forward, a […]

Welcome to the week’s Pulse: updates affect when you can start analyzing core update performance, how much you can trust your impression data, and what Google’s CEO thinks AI will do to software security. Here’s what matters for you and your work. March 2026 Core Update Is Complete Google’s March 2026 core update finished rolling […]

Google keeps coming back to the same message this year: your AI is only as good as the data feeding it. That message has shown up across the Ads Decoded podcast, Data Manager updates, tagging guidance, partner integrations, and now even developer-focused content like the Ads DevCast podcast. It seems to reflect a broader shift […]

Most ecommerce brands obsess over category pages and backlinks or product optimizations, while their product feeds remain auto-generated and underoptimized. Product feeds act as the backbone of ecommerce site catalogs and have long been the sole remit of PPC teams, but in the new era of AI Search, this is changing. Back in 2023, Search […]

Google’s John Mueller answered a question about duplicate URLs appearing after a site structure change. His response offers clarity about how Google handles duplicate content and what actually influences indexing and ranking decisions. Concern About Duplicate URLs And Ranking Impact A site owner had changed the URL structure of their web pages then later discovered […]

AI search is dominating the strategy conversation right now, and every SEO director is fielding the same pressure from leadership: “What’s our AI search plan?” The instinct is to optimize everywhere: close every citation gap, refresh every page, pursue every placement. But before you reallocate budget or rebuild your GEO roadmap, there’s a more useful […]