Catégorie : Social Media

Alphabet shared its Q2 earnings this week, showing that Google Search & Other revenue increased by 17% year over year to reach $63.27 billion. For all the details, check out our earnings brief, including how the growth rate has slowed from 19% in Q1, marking the first slowdown after four quarters of accelerating growth. The […]

Google’s John Mueller answered a question about robots.txt and explained an easy-to-miss mistake that can impact your SEO and website indexing goals. The specific issue was related to search box spam getting indexed by Google, but this mistake can happen to anyone in general under any context. Website Search Box Spam The person who asked […]

A 3.3-star car wash just won the AI answer. When Annie Jackson, Director of Revenue Operations and Growth at GatherUp, asked Google for a no-touch car wash that fits an SUV in Norfolk, VA, Google returned a 3.3-star business and answered the clearance and hours questions above the star rating itself. Query match outranked rating. […]

I uploaded my first YouTube video in August 2006. It was 42 seconds long, promoted an 11-part Christian Science Monitor series about a kidnapped journalist named Jill Carroll, and picked up a grand total of 1,908 views. My client at the time wasn’t impressed by that number, and honestly, neither was I. Then, the story […]

An AI agent does not need the visual layer of your website, and it should never have needed it. That one idea is why the whole category of AI browsers is backward. We spent years building websites design-first and lost the web’s semantics, its accessibility, and the fundamentals underneath them along the way. So when […]

YouTube outlines three content categories that could disqualify a channel from the YouTube Partner Program (YPP). These categories are detailed on YouTube’s channel monetization policy page and were explained by Matt Halprin, Vice President of Trust and Safety at YouTube, in a Creator Insider video.  The Three Categories 1. Generic/Repetitive When content looks templated or barely changes from […]

Alphabet’s second quarter earnings results show that Google is earning massive amounts of money but is also spending so much that it reported a negative free cash flow due to infrastructure spending. Massive Earnings Q2 2026 revenue is $119.8 billion, which is up 24% year over year. Where The Money Comes From The earnings release […]

The attribution you are waiting for from ChatGPT is coming, and it is not coming to you. I ran a survey this month (it’s still open; please take it) asking whether dedicated AI visibility platforms are worth paying for, and I deliberately never asked about attribution. It showed up anyway. One consultant wrote that the […]

60% of Google searches now end without a click to any content. That stat framed the core argument from Gabriel Dillon, Go-to-Market Lead for Personalization at Contentful: when AI makes content nearly free to produce, volume stops being a strategy. The only content that earns attention is content held accountable to a business outcome, built […]

In my previous Search Engine Journal article, I introduced the concept of Brand Sovereignty: the idea that there should be no better source of truth about your business and products than you. Responses from readers, both directly and on LinkedIn, confirmed something I had suspected for some time. Most organizations understand why Brand Sovereignty matters, but […]