Catégorie : Social Media

In my previous Search Engine Journal article, I introduced the concept of Brand Sovereignty: the idea that there should be no better source of truth about your business and products than you. Responses from readers, both directly and on LinkedIn, confirmed something I had suspected for some time. Most organizations understand why Brand Sovereignty matters, but […]

Anthropic announced that users on its paid plans can now teach Claude Cowork a skill by recording a walkthrough of a task, which Claude can then use to create a skill that it can subsequently use to complete the same task. It’s called Record a Skill. Anthropic tweeted: “New in Claude Cowork: teach Claude a […]

Google’s Merchant Center opened a pilot last week that shows retailers what shopping-related questions people ask AI Mode and AI Overviews about. Brodie Clark, an independent SEO consultant who got access on a client sub-account, published screenshots and called it the first Google product to give query data for these surfaces The query data is […]

Ecommerce is entering a new phase – one where transactions can happen entirely off-site, making website visits optional, if not redundant. If your ecommerce and SEO teams are still playing the old game, there could be trouble ahead. Of course, I’m talking about agentic commerce, where the entire customer journey – from discovery to checkout – can happen within AI. And boy do things […]

So research, competitive analysis, and simply synthesizing what the client has said all fall to the wayside. They get done fifteen minutes before or after a meeting, by whoever happens to have the time to spare, if at all. The cracks start to show. Every time the client has to clue in the agency or […]

The European Commission adopted two binding decisions that require Google to share anonymized Search data with rival search engines and to open parts of Android to competing AI assistants. The search data measures give eligible providers, including AI chatbots with search functions, access to anonymized query, click, view, and results-position data they can use to […]

AI tools returned at least one false fact about 64% of UK high street retailers in a vendor-run test, according to figures Searchable shared with Retail Focus. The most common error was placing businesses in the wrong postcode. These tests point to something many marketing teams aren’t tracking. When AI systems such as ChatGPT or […]

It’s official: Google is preparing to move Local Services Ads into the Google Ads interface. The transition begins in August with a limited group of U.S. advertisers. Google will gradually move other accounts through 2027. Local Services advertisers will gain a centralized place to manage campaigns and leads. However, the move also changes several bidding, […]

To see why MCP matters to marketers, start with what’s happened to the buyer journey. Over the past couple of years, I’ve watched it fold in on itself: a category decision that used to take someone 10 steps – Google the category, click a result, compare providers, check reviews, search again, then finally narrow down […]

Google’s John Mueller and Martin Splitt discussed how site owners and SEOs approach Search Console (GSC) as the place to find errors to fix and that the better way to use it is to think of it as a place to identify patterns, many of which are normal. Interpreting Search Console Messages Martin Splitt called […]