Catégorie : Wordpress

A new report about the state of WordPress security called attention to the hidden threat posed by premium plugins and to the fact that hackers are increasingly exploiting vulnerabilities before many sites can patch them. Security Is Increasingly A Race Against Time The Patchstack WordPress security company’s State of WordPress Security report shows that hackers […]

This post was sponsored by Scrunch. The opinions expressed in this article are the sponsor’s own. AI bots are visiting your website, interpreting your content, and shaping how customers perceive your brand, all before a human ever clicks. Here’s how to take control. In This Guide 1. The New Search Focus: Questions You Should Ask 2. […]

Microsoft has rewritten the Bing Webmaster Guidelines to cover how content appears in both traditional search results and Copilot’s AI-generated answers. The previous version focused on how Bing indexes and ranks websites. The rewrite extends that to Copilot and grounding API results, treating “grounding results and citations” as additional eligibility outcomes. New Meta Directive Guidance […]

Google’s February 2026 Discover core update has finished rolling out, per an update posted to the Search Status Dashboard at 2:02 AM PT on February 27. The rollout took roughly 22 days, starting February 5. That’s about 8 days longer than Google’s original estimate of up to two weeks. Google announced the update on the […]

With PPC becoming more automated every day, managing PPC accounts in one country is challenging enough. Your campaign structure may stay the same, but once you add in different countries, languages, regulatory nuances, and different agency partners, PPC management gets messy quickly. If you currently manage paid media for international brands, you probably see that […]

Choosing the right pay-per-click (PPC) ad network is a core strategy impacting the success of your advertising program. Each network reaches distinct audiences, offers different ad formats, and suits different campaign objectives, from capturing high-intent search demand to driving awareness through video and social feeds. With AI-powered automation now embedded across most major platforms, understanding […]

The December 2025 core update had a significant impact on a large number of sites. Each of the sites below that have done well are either long term clients, past clients or sites that I have done a site review for. While we can never say with certainty what changed as the result of a […]

Microsoft’s Defender Security Research Team published research describing what it calls “AI Recommendation Poisoning.” The technique involves businesses hiding prompt-injection instructions within website buttons labeled “Summarize with AI.” When you click one of these buttons, it opens an AI assistant with a pre-filled prompt delivered through a URL query parameter. The visible part tells the […]

Google has launched the Google AI Professional Certificate, a self-paced program covering data analysis, content creation, research, and vibe coding. Every participant receives three months of free access to Google AI Pro. Eligible U.S. small businesses can access the entire program at no cost through a separate application (more on eligibility below). The certificate is […]

As SEOs, we are used to being adaptable to changing algorithms, so LLM optimization should be a simple extension of that process. To discuss the industry debates surrounding the differences between SEO and GEO and clarify whether they are the same or different, I spoke with SEO veteran Grant Simmons. Grant has over 30 years […]