Catégorie : Wordpress

In my last post, I referenced how there is now a growing split between the “human” web and the “agentic” web, where AI agents are becoming an additional audience/profile alongside the “traditional” human visitors we have been optimizing for for years. This shift is now becoming more aggressive, especially when it comes to the transactional web […]

Google announced tools that let shoppers complete purchases directly within AI Mode and chat with branded AI agents in Search results. Users can purchase from eligible product listings on Google. Retailers are still the seller of record, while the checkout happens on Google surfaces instead of the retailer’s website. Universal Commerce Protocol Powers AI Mode […]

AI Overviews don’t show up consistently across Google Search because the system learns where they’re useful and pulls them back when people don’t engage. Robby Stein, Vice President of Product at Google Search, described in a CNN interview how Google tests the summaries, measures interaction, and reduces their appearance for certain kinds of searches where […]

For this week’s Ask An SEO, a reader asked: “Is there any difference between how AI systems handle JavaScript-rendered or interactively hidden content compared to traditional Google indexing? What technical checks can SEOs do to confirm that all page critical information is available to machines?” This is a great question because beyond the hype of […]

Google’s AI Overviews (AIO) represent a fundamental architectural shift in search. Retrieval has moved from a localized ranking-and-serving model, designed to return the most appropriate regional URL, to a semantic synthesis model, designed to assemble the most complete and defensible explanation of a topic. This shift has introduced a new and increasingly visible failure mode: […]

“If AI can write, why are we still paying writers?” For any CMO or senior manager on a budget, you’ve probably already had a version of this conversation. It’s a seductive idea. After all, humans are expensive and can take hours or even days to write a single article. So, why not replace them with […]

Google’s December core update ran from December 11 to December 29. Early analysis shared after the rollout points to a familiar pattern. Sites with narrower, category-specific strength appear to be gaining ground against broader, generalist pages in several verticals. Aleyda Solís, International SEO Consultant and Founder at Orainti, published an analysis on LinkedIn breaking down […]

Magento, now officially Adobe Commerce (but still known as Magento with SEOs), remains a powerful but demanding ecommerce platform, especially in the Magento 2 era. Adobe Commerce can deliver strong organic performance when built and optimized correctly, but it requires careful attention to technical SEO, site speed, and structured data. This guide outlines key Magento/Adobe […]

The Core Web Vitals Technology Report by the open source HTTPArchive community ranks content management systems by how well they perform on Google’s Core Web Vitals (CWV). The November 2025 data shows a significant gap between platforms with the highest ranked CMS scoring 84.87% of sites passing CWV, while the lowest ranked CMS scored 46.28%. […]

In this week’s Pulse: updates include AI Mode’s growth and missing features, what Google’s latest model brings to search, and what drives citations across different AI experiences. Google’s Nick Fox confirmed that AI Mode has reached 75 million daily active users, but the personal context features promised at I/O are still in internal testing. Google […]