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Digital marketing usually gets discussed as one bucket in companies. It shows up in planning decks as a single line item, even though what sits underneath it is far more nuanced. SEO and PPC both live inside that bucket, but they don’t behave the same way once you start making real business decisions around them. […]
I wrote a LinkedIn post on this very topic a while ago, and people seemed, at least, reasonably interested. So I thought I’d expand on it a little. It is, IMO, a very good way of framing how you can generate real value from trends. The value of our traditional (if we’re being fair, beige) […]
An analysis from Discover tracking tool DiscoverSnoop adds to the post-update data available on Google’s Discover core update, confirming some patterns identified in earlier NewzDash analysis while contradicting others. The DiscoverSnoop report compared article counts and audience scores for publishers in the week before the update began (January 26 to February 1) against the week […]
Welcome to the week’s Pulse: updates affect how AI Mode links work, how local discovery works in Maps, and what you can do in Search Console. Here’s what matters for you and your work. Google AI Mode Self-Citations Tripled, With More Organic Links SE Ranking published its third report on Google AI Mode citations, showing […]
Welcome to this week’s PPC Pulse. Updates focus on Merchant Center access for agencies, bidding strategy, and how PPC marketers are adapting to industry changes. Google expanded access to Merchant Center for Agencies, moving the product from pilot into general availability in the United States and Canada. At the same time, a recent Ads Decoded […]
Google’s Gary Illyes and Martin Splitt published a podcast about Googlebot, explaining that it’s not just one standalone thing but hundreds of crawlers across different products and services, most of which are not publicly documented. What Googlebot Is Gary clarifies that the name “Googlebot” is a historical name originating from the early days when Google […]
The platform published a new guide outlining how users can enhance their content to improve their chances to appear in artificial intelligence answers. Source link
The platform is in the early stages of implementing a feature that will allow hiring professionals to manage initial candidate assessments using artificial intelligence interviewers. Source link
The app partnered with the portrait artist to showcase the potential for interactive creation and give visitors a chance to test Snap’s AR Specs. Source link
The professional platform outlined a series of revamped systems to cater more effectively to user interests and better understand contextual relevance. Source link