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Y Combinator’s Diana Hu recently interviewed Boris Cherny, the creator and head of Claude Code at Anthropic. Cherny said that Claude Code is more capable than is commonly understood, saying that prompt engineering is largely not important. Given that Claude doesn’t require “overthinking,” he suggested Claude Code users would be better off unfollowing AI influencers […]
If entity mapping feels familiar, that is because you already ran this play. It is the knowledge graph conversation you were having in 2021, wearing a 2026 outfit. The vocabulary migrated almost intact: entities, not strings; disambiguation; sameAs; relationships between nodes; feed the structure; and the machine understands you. Pull a client deck from four […]
TL;DR AI search reshaped how people discover and evaluate brands in 2025. Visibility now depends on freshness, off-site credibility, content clarity and how clearly content can be interpreted inside answers—not just how it ranks. Brand visibility is in a constant state of fluctuation. Only 30% of brands stay visible from one answer to the next, […]
Kevin Indig just settled an argument that’s been running in half-finished form since AI Overviews launched. Does topical authority that rewards brands for going deep on a subject instead of wide, actually carry over into AI search? Or is ChatGPT enough of a blank slate that a generalist brand can walk in and grab a […]
Treat Europe as one search market and you’ll misread almost everything happening in it. Google is still dominant across the region, but the mechanics behind that dominance — and the forces eroding it — vary country by country in ways a single-engine playbook can’t capture. This is the European counterpart to a similar look at […]
Choosing a Google Ads bid strategy is not a formality — it’s the instruction you give the auction-time AI about what to optimize for with your budget. Get it wrong and the algorithm will faithfully chase the wrong outcome. Two changes landing this year make picking the right strategy matter more than usual: Google has […]
I promised this one at the end of the ChatGPT teardown. I’ve since had to go back to ChatGPT again in a follow-up because it moved under me while the post was still fresh. Perplexity was next, so here it is. The question hasn’t changed, only the logo. “How do I show up in Perplexity?” And […]
Google has shipped version 0.2 of the Open Knowledge Format (OKF), and the headline change is trust. The update adds five mechanisms that let whatever consumes an OKF bundle — an AI agent, an LLM, or an application — check where the information came from and whether it can still be relied on. If you […]
Google’s John Mueller says the company hasn’t said which source takes priority when there’s conflicting information about whether a product is in stock. If your on-page content, markup, and product feed disagree about whether an item is in stock, Mueller says you should fix it rather than analyze how Google will resolve it. The comment […]
Views on long-form YouTube videos rose sharply over the past year while the ads running against them fell by half, according to a new report from social media tool Metricool. The report provides an overview of 799,718 videos from 71,177 accounts around the world, comparing data from February 2025 with February 2026. Most of the […]