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Modern marketing is full of good intentions that quietly sabotage themselves. Nowhere is this clearer than in what I call the Protection Paradox, where smart companies spend enormous energy and money “protecting” their content or intellectual property, only to pay even more to get the same content in front of the same audiences through intermediaries. […]
The fundamental question for 2026 is not how visible you are in search, but how wide the gap has grown between where you invest in discoverability and where buyers actually form their decisions. Here is the reality: B2B buyers complete the majority of their research and form vendor preferences before your sellers can make their […]
BrightEdge published new data showing the different kinds of sites five AI search surfaces tend to show in generated answers. The data makes it possible to see how those differences shape which types of sites each AI engine shows, with strong implications for how to promote to each one. The research focused on five AI […]
When a customer asks ChatGPT, Gemini, or another AI tool a question, that system selects a short list of sources to cite in its answer. If your brand isn’t on that list, it’s not a visibility problem; it’s a brand and content strategy problem. What AI Actually Evaluates AI systems don’t cite randomly. They evaluate […]
The new artificial intelligence-powered promotions are an extension of Sponsored Snaps and will allow users to interact with bots in-stream. Source link
Marketers can now use the app’s on-platform tools to promote webinars and other experiences with or without an Event Details Page. Source link
The conversational query tool is currently available to Premium subscribers and offers more interactive results for user queries. Source link
A new study from Meta found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge matters more than fame. Source link
Unusual venues, offbeat cakes and nostalgic tech were among the most popular search trends for marriage-minded users. Source link
OpenAI’s automated crawl activity is estimated to have roughly tripled after the launch of GPT-5, according to a new analysis from Botify and guest author Chris Long. In Botify’s dataset, OpenAI’s search crawler is now generating more log events than its training crawler. That’s a reversal from the period before GPT-5. Long, co-founder of the […]