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New policies reflect advertiser feedback and include restrictions around cost breakdown and campaign tool usage. Source link
The updated elements provide a simpler way to access key performance data for posts and Reels. Source link
A new in-stream option will allow users to generate artificial intelligence clips from text prompts, pictures or user videos and add them to posts. Source link
The platform has more than 100 million members with verification badges, and the update will give those users priority in post engagement. Source link
Creators can now block or suggest post keywords that align with clips, although the app will still retain oversight to avoid unrelated suggestions. Source link
The separate chat app, which was in beta over the last month, offers a dedicated home for DMs but may be overstating its security features. Source link
The standard technical SEO audit checks crawlability, indexability, website speed, mobile-friendliness, and structured data. That checklist was designed for one consumer: Googlebot. This is how it’s always been. In 2026, your website has, at least, a dozen additional non-human consumers. AI crawlers like GPTBot, ClaudeBot, and PerplexityBot train models and power AI search results. User-triggered […]
Cost-per-click (CPC) remains one of the most closely scrutinized metrics in digital advertising for both business owners and expert practitioners. This is understandable; it’s a tangible, easy-to-track metric that offers immediate gratification when it drops and immediate anxiety when it rises. After all, if your average CPC increases from $2 to $5, it’s natural to […]
A randomized field experiment finds Google’s AI Overviews reduce organic clicks to external websites by 38% on queries where they appear, while self-reported search satisfaction stays nearly unchanged when the summaries are removed. The working paper by researchers at the Indian School of Business and Carnegie Mellon University was posted to SSRN this month. Authors […]
The National Development and Reform Commission ruled that the $2 billion deal was invalid, and ordered the companies to unwind. Source link