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Google’s Gary Illyes said on LinkedIn that he’d have to check whether a site can safely extend an unavailable_after date. His first read, which he called a gut feeling, was that pushing the date forward is fine, but he left open whether the tag can be trusted for pages that expire and then get renewed. […]
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. When we ask an AI platform to describe a brand, it almost always knows the answer. But when a buyer asks that same platform which brand to consider, it draws on only a small fraction of the brands it […]
Google’s John Mueller answered a question on Reddit about a link to an internal web page that was automatically created by Squarespace, a closed-source platform. The link to the web page was also blocked from crawling by robots.txt, apparently serving no purpose for the Redditor’s client. The person asking the question was frustrated because the […]
Google has been putting the Top Stories carousel inside AI Overviews rather than showing it lower down the page as its own module, according to tracking data published by NewzDash, a firm that sells visibility tracking to news publishers. Among the news searches the company tracked where Google showed Top Stories at all, 15.5% in […]
Google shared some interesting information about the future of Search and AI in its most recent earnings call. While many are focusing on the first negative cash flow since its IPO 20 years ago, I think Google is well on track for massive improvements. Google’s revenue is up 24% year-over-year. The reason it is cash […]
AI-heavy pages turn up at every spot in Google’s top 10. But pages the detector reads as mostly AI-written sit lower in those results than pages with little AI text, and fewer of them were found in the index at all, according to new data. The scores come from Ahrefs’ own AI detector, which the […]
Here is a sentence I did not think I would write: I am on the side of a search-scraper that resells data to AI companies. Not because SerpApi is the good guy. There is no good guy here. But a federal judge in California ruled against Google in its fight with them, and the principle […]
Google has quietly dropped support for nine ItemTypes from its rich result gallery over the past two years, a window that lines up almost exactly with the mass adoption of ChatGPT and the shift toward AI-driven search. The most recent casualty, FAQ/FAQPage, has reignited a debate that keeps resurfacing in technical SEO circles: is schema […]
On July 21, 2025, Amazon’s U.S. Google Shopping impression share against the median competing retailer sat at 60%. Two days later, its impression share reached zero. We witnessed the same withdrawal across Amazon’s international markets as well. Smarter Ecommerce tracked Amazon disappearing from Shopping auctions in the United Kingdom, Germany, and more than a dozen […]
A common belief among many SEOs is that Google’s Web Rendering Service has a five-second rendering window and that anything that happens after that five-second window won’t be included in the version of the page that Google indexes. The idea started with something Google’s Martin Splitt said on at least two occasions and eventually became […]