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Blog

Microsoft: ‘Summarize With AI’ Buttons Used To Poison AI Recommendations

Microsoft’s Defender Security Research Team published research describing what it calls “AI Recommendation Poisoning.” The technique involves businesses hiding prompt-injection instructions within website buttons labeled “Summarize with AI.” When you click one of these buttons, it opens an AI assistant with a pre-filled prompt delivered through a URL query parameter. The visible part tells the […]

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Information Retrieval Part 3: Vectorization And Transformers (Not The Film)

Information retrieval systems are designed to satisfy a user. To make a user happy with the quality of their recall. It’s important we understand that. Every system and its inputs and outputs are designed to provide the best user experience. From the training data to similarity scoring and the machine’s ability to “understand” our tired, sad […]

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New Meridian Tool, Performance Max Learning Path – PPC Pulse

Welcome to this week’s PPC Pulse, where this week’s focus is on scenario-based planning in both Google and Microsoft platforms. Google introduced a new Scenario Planner within Meridian, giving marketers the ability to model budget allocation shifts before committing spend. Microsoft launched a scenario-based Performance Max learning path designed to walk advertisers through practical campaign […]

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