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Since AI Overviews launched, search and publishing professionals have been paying close attention to how AI companies should handle the content used to train their models. Google has now shared its stance. It emphasizes fair use and provides options for opting out, while also highlighting paid agreements for specific situations. In a policy paper published […]
Every few years, the web hands marketers the same deal. A new signal becomes the thing that decides who gets seen, an industry forms overnight to manufacture that signal, it works beautifully for a while, and then the platform notices, and the people who leaned on it fall off a cliff. The deal is being […]
Kevin Indig’s Growth Memo offers disciplined strategic analysis in the SEO and growth field, and his columns rarely veer from careful, evidence-grounded argument. So, when he stepped outside his usual lane in June 2026 to say, simply, “Stop trying to replace people with AI,” it was more diagnosis than vent. Indig calls the phenomenon “substitution […]
No one deletes your internal links on purpose. Yet on almost every site old enough to have a history, the pages that matter most are quietly starved of the internal authority they once had, not because of a single bad decision, but because of hundreds of small, reasonable ones made over years. Internal link equity […]
Google’s John Mueller answered a question on Reddit about whether meta descriptions are pointless. His answer may be somewhat surprising to SEOs who are interested in how to write a good meta description and who are frustrated when Google overwrites them. An SEO Says Meta Descriptions Are Pointless An SEO on Reddit asked whether meta […]
Google Search is becoming an agent manager. Sundar Pichai said it plainly across two interviews this spring: “A lot of what are information-seeking queries will be agentic in Search. You’ll be completing tasks. You’ll have many threads running.” One week later, at Google Marketing Live 2026, Nick Fox, the SVP who oversees Search, Ads, and […]
Google’s VP of Search, Liz Reid, sat down for an interview where she talked about the relationship between Google and publishers. When asked what the new rules are for showing up in AI search, she said that publishers need to publish content that people actually want to read. Google Says Publisher Traffic Loss Is Not […]
Google started rolling out the June spam update, the second of the year. It enforces documented spam policies, and one of those policies now covers more ground than it once did. Google’s spam rules treat attempts to “manipulate generative AI responses” in Search as a violation, and that’s one of the policies the update is […]
Bruce Clay, one of the first generation of search engine optimization experts, has passed away. Much of the terminology that he coined and many of the concepts that he pioneered continue to be used today. Thirty Years Of SEO Clay was among the cohort of SEOs who were learning and applying the art of optimization […]
A third of the top fintech websites in the world deliver less than 80% of their homepage content in raw HTML. That is the version of the page an AI agent gets when it visits, before it decides whether to spend the compute on a full browser render. Most of them do not. The Structure […]