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Blog

Google March Core Update Left 4 Losers For Every Winner In Germany

A SISTRIX analysis of German search data found far more losers than winners after Google’s March core update. The analysis revealed 134 domains experiencing confirmed visibility losses and 32 with gains. SISTRIX determined these figures by examining 1,371 domains showing significant visibility changes, then applying filters such as a 52-week Visibility Index history, 30 days […]

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What 400 Sites Reveal About Organic Traffic Gains

An analysis of more than 400 websites by Zyppy founder Cyrus Shepard identifies five characteristics associated with whether a site gained or lost estimated organic traffic over the past 12 months. Shepard classified sites by revisiting many of the same ones covered in Lily Ray’s December core update analysis, categorizing them by business model, content […]

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Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search

Everyone is scrambling to incorporate AI. But what takes priority? Is generative engine optimization (GEO) replacing traditional SEO? Should you shift budget from traditional SEO to AI content experiments? Watch this on-demand SEO webinar to see how to prioritize SEO vs. AI search based on your business model. Before You Reallocate SEO Budget, Validate Where […]

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