Boulevard la girande
Casablanca, MAROC
+212 681 53 04 05
info@skyweb3agency.com
TikTok has announced some new ad options for streaming service providers, which will provide more ways for VOD companies to connect with TikTok’s highly engaged, younger-skewing audience. And TikTok users are very into the latest movies and TV shows: More than 6.5 million posts about film and TV are shared every day in the app […]
Meta has announced a new series of accelerator grants to fund research into the expanding opportunities of AI glasses, in order to drive improvement in various sectors. Which, in the broader context of the supposed move away from the metaverse, is interesting, considering that Meta also awarded similar grants and funding for projects exploring the […]
YouTube CEO Neal Mohan announced the company’s priorities in his annual letter, previewing new AI creation tools, expanded shopping features, and format changes to Shorts. AI Creation Tools YouTube is adding three AI creation features this year. Creators will be able to make Shorts using their own likeness, produce games from text prompts through the […]
Yeah, I’m not sure that this will be the win that IG hopes. As some users have noticed in the app, Instagram is currently testing out an update to the profile display, which would change your “Following” count to “Friends” instead, the people who mutually follow you in the app. As you can see in […]
TikTok has announced some new updates to its AI-powered Smart+ campaigns, including enhanced creative selection for promotions, the expansion of duplication and draft mode, and ad previews for creative combinations. So, basically, more ways to use TikTok’s AI ad tools for creative options, giving you more ways to expand your ad campaigns, and, ideally, reach […]
YouTube CEO Neal Mohan has published his latest overview of what he’ll be focused on in the year ahead, as the platform continues to become a bigger part of the media ecosystem, and a more established and trusted source of information and entertainment. Indeed, based on rising Connected TV data, YouTube is now just as […]
After initially suggesting that it would wait until Threads reached a billion users before integrating ads, Meta is now opening up Threads ads to all regions, providing another steady income stream for Zuckerberg’s ever-expanding behemoth. Which Meta actually announced last April, when it announced that Threads ads would be expanded to “all eligible advertisers globally.” […]
Wix announced the launch of Wix Harmony, a new AI-powered website builder that combines natural language site creation with Wix’s existing visual editor. The company introduced the product in New York and said it will begin rolling out in English to users in the coming weeks. Wix positions Harmony as a tool designed to produce […]
In every digital transformation I’ve consulted on, from global banks to manufacturing giants, the failure point isn’t usually the strategy. It’s the governance. Strategy defines where to go. Operations define how to get there. Governance is what keeps everyone moving in the same direction, at the same speed, without crashing into each other. In my earlier […]
The debate about AEO/GEO centers on whether it’s a subset of SEO, a standalone discipline, or just standard SEO. Deciding on where to plant a flag is difficult because every argument makes a solid case. There’s no doubt that change is underway and it may be time find where all the competing ideas intersect and […]