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This post was sponsored by Erase.com. The opinions expressed in this article are the sponsor’s own. Why does AI pull a 2023 Reddit thread into a 2026 comparison query?What makes AI cite some complaints about my brand and skip others?How do I get AI to stop citing old complaints in unrelated queries? Four signals decide […]
On Thursday, May 7, 2026, HubSpot CEO Yamini Rangan announced that the company was changing how it charges customers for AI agent features. Instead of charging for compute usage regardless of outcome, HubSpot would switch to outcome-based pricing. Customers would only pay when an AI agent actually resolves a support ticket or delivers a useful […]
Scaling AI content generation is the number one content strategy for enterprise organizations optimizing for AI search visibility. According to Conductor’s 2026 State of AEO/GEO CMO Investment Report, which surveyed over 250 executives and digital leaders across 12 industries, it ranked above structured data, above authoritative long-form guides, and above original research. Across every maturity […]
This week’s Ask an SEO question is a bit different. The person wants to know how they can keep relevant and feel secure in their jobs with AI replacing people. In addition to this question, someone at the Digital Marketing EU conference in Lisbon asked, “How do we pay affiliates so we can use them […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Most teams talk about “AI visibility” like it’s one thing. New data on 3.7 million citations across ChatGPT, Perplexity, and Google AI Overviews suggests it isn’t. And the gap between the three engines is wider (and more strategically important) than your dashboard likely admits. […]
A growing share of your search impressions in 2026 aren’t coming from people typing into a search box. They’re coming from AI agents researching a question on someone’s behalf, and those agents don’t care about your keyword rankings. They care whether your HTML loads in under 200 milliseconds, whether a product page is reachable within […]
Schema markup is far more common on pages cited by AI. But a new Ahrefs report found that adding it didn’t result in a clear increase in citations. Ahrefs tracked 1,885 web pages that added JSON-LD schema. Each page was matched against control pages that never added schema, and citation changes were measured across Google […]
Google’s Keyword Team published their recap of the biggest AI announcements from April 2026. Cloud Next ’26 introduced the Gemini Enterprise Agent Platform and Google’s eighth-generation TPUs, built for agentic workloads. Google also released Gemma 4, described as byte-for-byte the most capable open model available, along with Deep Research Max for advanced autonomous data synthesis […]
Most growth audits are a performance. Someone shows up with a slide deck, interviews a few stakeholders, and delivers a 40-page PDF that lives in a drawer. The team feels busy for three weeks, and nothing changes. I’ve been on both sides of that transaction, and I got tired of it. At my growth consultancy, […]
Anyone who has run Google Ads for more than a few years has watched their job change without being consulted. Match types that once meant precision now target “related intent.” A 2023 rebuild made Broad Match genuinely competitive for the first time. Smart Bidding shifted the conversation from keywords to outcomes like ROAS and CPA. […]