30 N Gould St Ste N, Sheridan, WY 82801
+212 681 53 04 05
contact@skyweb3agency.com
This post was sponsored by WP Engine. The opinions expressed in this article are the sponsor’s own. Why are we missing the SERP window on breaking stories we should be winning?How are smaller outlets ranking faster than us on the same news?Why is our ad stack tanking Core Web Vitals on our highest-traffic pages? In […]
When Unilever CEO Fernando Fernández stood before investors and declared that the era of expensive corporate brand advertising was over, calling traditional TV-heavy campaigns “lazy marketing,” the shockwave through the agency world was immediate. Half of Unilever’s massive global advertising budget would shift to a “social-first” strategy. Creator collaborations would scale by 20 times. The […]
Every advertiser, from small businesses to enterprises, can struggle with knowing if their budget is allocated for the best results. Budget allocation used to be more straightforward, but campaign spend has shifted, and a lot of accounts could use a second look. Performance Max has disrupted how budget flows through accounts in new ways over […]
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. A year into the shift toward AI search, the marketing industry is full of confident takes about the factors that impact AI visibility. But we’ve seen very little data to support commonly held assumptions. We wanted to see what […]
Google upgraded AI Mode with Gemini 3.5 Flash as the new default model and redesigned the Search box with AI capabilities, the company announced at I/O. The changes also include search agents and an international expansion of Personal Intelligence. Liz Reid, VP and Head of Search, said AI Mode has passed one billion monthly users. […]
Google is expanding its SynthID verification tools to Search today, with Chrome support planned over the coming weeks. Users will be able to check the origin of images through Search features such as Lens, AI Mode, and Circle to Search. The company is also launching an AI Content Detection API on Google Cloud, initially available […]
Google used its I/O 2026 event to introduce Universal Cart, a new AI-powered shopping experience designed to work across Search, Gemini, YouTube, Gmail, and participating merchants. The announcement signals another major step in Google’s broader push toward “agentic commerce,” where AI systems do more than recommend products. Instead, they actively help users manage shopping decisions, […]
YouTube brought several AI-focused updates to Google I/O this year, but two announcements stood out more than the others. The platform is introducing a new conversational discovery experience called “Ask YouTube” alongside expanded AI video remixing powered by Gemini Omni. Together, the updates suggest YouTube is putting more focus on helping users discover content through […]
Google’s recent definition of commodity vs. non-commodity content is a bit meh. Meh if I’m being kind. Downright useless if I’m being more reasonable. Related reading: AI leads all reasons for U.S. job cuts in march, report says. Complete and utter rubbish if I’ve had a drink. Image Credit: Harry Clarkson-Bennett They all read like […]
Incrementality testing has become the default fix for a real problem: platform attribution disagrees with itself constantly, with Meta and Google routinely claiming credit for the same conversion. But treating a single lift study as the final word on whether a channel deserves budget has pushed growth-stage brands into a specific, repeatable mistake — cutting […]