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As we head into the new year, the age of experimentation is giving way to the age of execution. The past few years have been about “Can we do it?” – generative AI, the decline of cookies, retail media networks (RMNs), shoppable video, immersive experiences. Now, the question is: “Are we doing it, and doing […]
I recently became frustrated while working with Claude, and it led me to an interesting exchange with the platform, which led me to examining my own expectations, actions, and behavior…and that was eye-opening. The short version is I want to keep thinking of AI as an assistant, like a lab partner. In reality, it needs […]
Listen to the article 1 min This audio is auto-generated. Please let us know if you have feedback. The latest generative AI tools enable you to create whatever visuals may come into your head, with custom variations of fantastical scenes, things that you’ve imagined, that complement your stories, or that you just really want to […]
A claim about YouTube thumbnails is getting attention on X: that showing your face is “probably killing your views,” and that removing yourself will make click-through rates jump. Nate Curtiss, Head of Content at 1of10 Media, pushed back, calling that kind of advice too absolute and pointing to a dataset that suggests the answer is […]
In this week’s Ask An SEO, Bre asks: “What is the threshold between keyword stuffing and being optimized? Is there a magic rule for how often to use your main keyword and related keywords in a 2,000-word page? Should the main keyword be in the Headers AND the body in the same section?” Great question! […]
Most PPC marketers love talking about automation, Smart Bidding, and the latest AI-powered magic Google rolls out. But the truth is that none of those shiny features can save your account from the actual threats: human error, broken websites, overspending budgets, bad conversion data, brand safety violations … the list goes on and on. That’s […]
In 2025, Google’s AI tool Gemini topped global searches. People tracked cricket matches between India and England, looked up details on the new Pope, and searched for information about Iran and the TikTok ban. They followed LA fires and government shutdowns. But between the headlines, they also looked up Pedro Pascal and Mikey Madison. They […]
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Have you checked out your “Year in Review” on LinkedIn yet? Currently being rolled out to all users, LinkedIn’s Year in Review provides an overview of your activity in the app throughout the year, giving you a […]
Every December, brands battle for something far more valuable than views: emotional resonance. And according to new data from DAIVID, 2025 may be one of the strongest holiday seasons yet for emotionally engaging advertising across North America. This year shows an acceleration of trends I’ve long argued shape effective holiday storytelling: nostalgia, warmth, joy, and […]
The marketing strategies that worked last year won’t carry you through 2026. Are you overlooking channels (like calls, text, and voice agents) that your competitors are already optimizing for? Is your marketing budget aligned with our new 2026 marketing reality? Watch on-demand for clear, data‑driven marketing strategies for January implementation. Marketing In 2026 Can No […]