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Search is moving from queries typed into a box to conversations held with systems that understand intent, context, and outcomes. People no longer look for pages. They look for solutions, guidance, and confidence that they are making the right choice. You will find more ideas in surviving the impression squeeze. Agentic AI pushes this shift […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The science of how AI pays attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how AI reads a page. This is Part 2. Where Part 1 told you where on a page AI looks, this one tells you which pages […]
“You are an expert” persona prompting can harm performance as much as it helps. A new study shows that persona prompting improves alignment with human expectations but can reduce factual accuracy on knowledge-heavy tasks, with effects varying by task type and model. The takeaway is that persona prompting works better on some kinds of tasks […]
For businesses just beginning to test the waters in paid media, identifying the right channels to start with is foundational to success. Splitting a budget prematurely among too many platforms is not likely to yield positive results, and launching on a platform that’s not a good fit for a business can cause difficult conversations around […]
Google’s John Mueller answered a question about Google rewriting title tags to show the old brand of a site that rebranded in 2015. Apparently everything was updated to the new brand name, but Google’s search results stubbornly persist in showing the old branding. Old Brand Name Shown In Title Tags The person asking the question […]
Search has been quietly self-updating for thirty years. What feels like a sudden AI upheaval is really the same pattern accelerated: publishers across the industry have watched organic traffic drop hard over the past year, and the ones handling it best identified the shift years before it became a headline. Shelley Walsh, a longtime search […]
Managing PPC accounts is already time-consuming, especially when attention gets pulled toward tasks that don’t meaningfully impact performance. Over time, accounts accumulate extra keywords, inconsistent negatives, and small inefficiencies that make everyday management harder than it needs to be. You will find more ideas in 3 AI search changes every marketer needs a plan for […]
Technical SEO used to be the whole job. Crawl budgets, schema, load times, indexation — master those and you had a career. That is no longer true, and the shift is not subtle. Boards that once nodded along to ranking and traffic reports are now asking the question that already ended the “likes and followers” […]
Joost de Valk, the co-founder of the Yoast SEO plugin, provoked a discussion and some controversy with a recent blog post that posited that the concept of needing a content management system (CMS) to publish a website is increasingly outdated. This insight came to him after migrating his site to a static Astro-based website with […]
This post was sponsored by Geoptie. The opinions expressed in this article are the sponsor’s own. The way people search is changing faster than most marketers realize. ChatGPT alone now has over 900 million weekly active users. Google AI Overviews appear in one out of every four search results. Each of these contains the potential […]