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When I started updating an online course I’m teaching, I kept returning to the same uncomfortable observation: The content marketing profession has gotten remarkably good at producing content nobody wants to read. That’s not a knock on the people doing the work. It’s a structural problem created by an industry that optimized for volume at […]
Google, OpenAI, and Shopify insist that the next revolution in AI is agentic AI shopping agents. Shopping is a lucrative area for AI to burrow into. The thing that I keep thinking is that shopping is a deeply important activity to humans; it’s literally a part of our DNA. Is surrendering the shopping experience something […]
Welcome to the week’s Pulse: updates affect how Google ranks content, how its crawlers handle page size, and where AI referral traffic is heading. Here’s what matters for you and your work. Google Rolls Out The March 2026 Core Update Google began rolling out the March core update this week. This is the first broad […]
A lot of PPC managers are going to get asked about ChatGPT Ads over the next few months. That was probably inevitable the moment OpenAI moved beyond testing ads and started building a real monetization story around them. The initial pilot was easy enough for most advertisers to ignore. It was invite-only, expensive, and limited […]
WordPress co-founder Matt Mullenweg responded to Cloudflare’s announcement of EmDash as the spiritual successor to WordPress by invoking Will Smith’s Oscars slap. Cloudflare’s CEO responded by doing exactly what Mullenweg told him not to do. Spiritual Successor To WordPress Mullenweg’s first criticism of the new EmDash was the claim that it was the spiritual successor […]
Google’s John Mueller answered a question about why some websites use multiple XML sitemaps instead of a single file. His answer suggests that what looks like unnecessary complexity may come from reasons that are not immediately obvious. The question came from an SEO trying to understand why managing multiple sitemap files would be preferred over […]
Artificial intelligence led all employer-cited reasons for U.S. job cuts in March, accounting for 15,341 of the month’s 60,620 announced layoffs, according to outplacement firm Challenger, Gray & Christmas. Related reading: pichai says AI could ‘break pretty much all software’. That’s 25% of all cuts for the month, up from roughly 10% in February. Since […]
The conversation around llms.txt is real and worth continuing. I covered it in a previous article, and the core instinct behind the proposal is correct: AI systems need clean, structured, authoritative access to your brand’s information, and your current website architecture was not built with that in mind. Where I want to push further is […]
This week’s Ask a PPC addresses one of advertisers’ most frustrating fears: “I suspect my account has click fraud. What checks can I do to confirm this, and what can I do about it?” Click fraud is easily one of the most frustrating pitfalls in managing a paid media account. Whether it shows up as […]
Cloudflare announced a new content management system called EmDash that it says is the “spiritual successor to WordPress.” Could EmDash be your next content management system? Here are six reasons why EmDash may be the content management system of tomorrow… but not today. Related reading: AI leads all reasons for U.S. job cuts in march, […]