Catégorie : Marketing

Google is making Gemini 3 the default model for AI Overviews in markets where the feature is available and adding a direct path into AI Mode conversations. The updates, shared in a Google blog post, bring Gemini 3’s reasoning capabilities to AI Overviews. Google says the feature now reaches over one billion users. What’s New […]

This is not great news for Meta, nor really any of us, considering that it will only reinforce Mark Zuckerberg’s desire to further align himself with the Trump Administration. Today, the EU Commission has announced that WhatsApp now qualifies for its “Very Large Online Platforms” (VLOP) designation, which means that Meta will have to provide […]

Looking for a quick way to get more traction on LinkedIn? Have you tried out its paid “Boost” option? Much like Facebook’s “Boost” process, LinkedIn enables you to amplify your best-performing content with a simple paid boosting option, which doesn’t require the in-depth planning of a regular ad, and can help you reach more people […]

Meta’s looking to make a big splash to promote its latest model AI glasses, with a Super Bowl ad spot that will feature a range of well-known celebrities adorned with its wearable device. As you can see in this teaser, Meta’s Super Bowl promotion will feature its latest model Oakley Meta AI glasses, which are […]

Looks like Elon’s set to be hit with another fine from the EU Commission, this time over the misuse of Grok, and the chatbot’s capacity to produce offensive, potentially illegal content Today, the EU Commission has announced a new investigation into X’s Grok AI chatbot, which many have been using to generate non-consensual nudes and […]

Hey, remember back in 2023, when Elon was trying to push Twitter Blue sign-ups (which has since become X Premium) shortly after buying the platform, and he noted that, in his view, paid social media will eventually be “the only social media that matters”? Musk’s comments related to his bot-battling efforts, and the idea that […]

Here’s an interesting wrinkle to the U.S. TikTok deal: Congress doesn’t even know if the new U.S. ownership arrangement complies with the letter of the law, and meets the requirements of the Senate-approved “Protecting Americans from Foreign Adversary Controlled Applications Act.”  That’s because the new U.S. ownership arrangement doesn’t totally separate TikTok from its Chinese […]

TikTok’s American audience is revolting, as the app switches over to its new, Americanized version. With TikTok US separating from the global version of the app, and converting to Oracle servers and control, many have raised concerns that the new entity will change to better align with Republican talking points, given that the board of […]

Every AI vendor pitch follows the same script: “Our tool saves your team 40% of their time on X task.” The demo looks impressive. The return on investment (ROI) calculator backs it up, showing millions in labor cost savings. You get budget approval. You deploy. Six months later, your CFO asks: “Where’s the 40% productivity […]

Google published a research paper on how to extract user intent from user interactions that can then be used for autonomous agents. The method they discovered uses on-device small models that do not need to send data back to Google, which means that a user’s privacy is protected. The researchers discovered they were able to […]