Catégorie : Marketing

The problem nobody wants to admit You’re scrolling through last month’s social media metrics. Thousands of impressions. Tons of engagement. Your following is growing. But when you get asked « What’s the actual business impact? »… You freak out. Take a deep breath, you’re not alone. Only 30% of marketers can clearly demonstrate social media’s business impact […]

Pinterest has added a new “Media Planner” element to its advertising tools, which will provide another way to maintain oversight and control of your Pin campaigns and promotions. As you can see in this example, Pinterest’s Media Planner will give you broader oversight of your Pin campaigns, including notes on targeting and performance estimates, making […]

Look, marketing experts have been yapping on about a “human-first” approach to advertising and promotions since the dawn of time, so much so that it can often feel trite and cliché, and potentially spammy when you see some wannabe LinkedIn influencer re-posting some ChatGPT regurgitated rubbish about human-centric connection. I get it, but it’s also […]

Meta’s banning teen access to its AI chatbots in different personas, as it looks to implement a new system that will ensure more safety in their usage, and address concerns about teens getting harmful advice from these options. Which makes sense, given the concerns already raised around AI bot interaction, but really, these would apply […]

Will you be making TikTok a key focus of your promotions this year? The app is a cultural phenomenon, and has huge influence over key trends, which could make it a valuable placement option if you’re looking to raise brand awareness, or drive direct sales. And with the app’s future in the U.S. now secured, […]

It’s a new day for TikTok in the U.S., under its new U.S. ownership, and already TikTok users are complaining about reliability issues, questionable post performance and, most concerningly, potential censorship. How much of that is true, and how much is imagined based on the broader context, is impossible to say, but the new U.S. […]

It’s D-Day for TikTok in the U.S. once again, with President Trump’s latest executive order that holds off enforcement of the “Protecting Americans from Foreign Adversary Controlled Applications Act,” which went into effect on January 19th 2025, expiring on January 23rd. At that time, according to the act, TikTok will have to cease operating in […]

It’s D-Day for TikTok in the U.S. once again, with President Trump’s latest executive order that holds off enforcement of the “Protecting Americans from Foreign Adversary Controlled Applications Act,” which went into effect on January 19th 2025, expiring on January 23rd. At that time, according to the act, TikTok will have to cease operating in […]

It looks like X will soon have its own paid partnership tags in-stream, with the feature spotted in testing in the back-end code of the app. As you can see in this example, posted by app researcher Nima Owji, X is developing new content tags, which would make it easier for creators to run paid […]

This could be interesting. Threads is experimenting with a new option that would enable users to add stickers to their posts, giving you colorful, animated options that you can add to your updates. As you can see in this example, posted by app researcher Alessandro Paluzzi, the Threads team is currently exploring the possibility of […]