Catégorie : SEO

At Google I/O last month, the SEO industry waited for Google to launch AI Mode to the masses, and the fatalist viewpoint that it will end SEO. For the past couple of years, AI has been moving search through a structural shift. Every software tool is embedding generative AI as a new product feature for […]

In a recent interview, Google’s CEO Sundar Pichai confirmed that sources and links will always be a part of the AI answers and when asked how he feels about a decline in the use of Classic Search  in favor of AI Search, he mentioned that Google will survive on a blend of subscriptions and advertising. […]

A SISTRIX analysis of 3.8 million German-language ChatGPT responses found that citation patterns changed after ChatGPT began implementing GPT-5.5. The analysis, published by SISTRIX founder Johannes Beus, tracked 38 daily samples of 100,000 ChatGPT responses. SISTRIX compared citations in the four days before the change with the four days after it. The company describes the […]

Many Google Ads accounts have a conversion tracking problem that is disguised as a strategy problem. The ad account in this case has every action labeled as a “conversion.” The conversions are form fills, key button clicks, page views, cart adds, and checkouts started, which are all flowing into the same column, and all weighted […]

Google’s John Mueller responded to a question about whether Google’s guidance on LLMs.txt is contradictory. His answer shows why Google considers LLMs.txt speculative for now and why WebMCP, a Google-backed proposal, might be what SEOs and site owners should be looking into. LLMs.txt, Chrome Lighthouse, And Google’s Guidance A discussion on Reddit asked about the […]

“Many of the truths we cling to depend greatly on our own point of view.” said Obi-Wan Kenobi. It came back to me this week when I read a LinkedIn post from Rand Fishkin, which opened with a sentence I’ve never seen him write before: “I almost never write blog posts anymore, but this one […]

Google I/O produced a week of coverage on how AI will change the search experience. Most of it focused on consumer features, with less attention paid to a pattern that’s emerging for businesses. Many of the highest-profile consumer demos at I/O take the user from search to action, with Google carrying more of the journey […]

A new analysis from Peec AI, an AI search visibility platform, found that Google’s AI Overviews appeared in about 87% of the 500,000 prompts it studied. The sample skews toward commercial, buying-intent queries and leaves out navigational searches. So the figure describes a specific slice of search, not Google overall. What Peec Found For decision-stage […]

A new report from iPullRank looks at how Google’s Personal Intelligence feature influences how brands appear in AI Mode. The SEO agency analyzed 1,922 AI Mode responses and found a 46-percentage-point lift in mentions of brands seeded through a Personal Intelligence-connected account. What They Found In Personal Intelligence-connected accounts, the brands they tested appeared more […]

Your next customer is searching right now. Will they find you? Waiting to show up alongside your competitors on Google Maps? Customers are finding local businesses through AI assistants, voice search, social platforms, and review sites. You should be in these places, too. 👆 Get the exact steps to show up where your next customer […]