Catégorie : SEO

When Microsoft Clarity made AI citations available to all users, it opened up a new playground for SEOs to harvest AI visibility data. Finally, we can see the exact “grounding queries” an AI engine uses to pull our content. It raises a massive question because this is a Microsoft tool: Are the insights useless if […]

This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. A year into the shift toward AI search, the marketing industry is full of confident takes about the factors that impact AI visibility. But we’ve seen very little data to support commonly held assumptions. We wanted to see what […]

Google used its I/O 2026 event to introduce Universal Cart, a new AI-powered shopping experience designed to work across Search, Gemini, YouTube, Gmail, and participating merchants. The announcement signals another major step in Google’s broader push toward “agentic commerce,” where AI systems do more than recommend products. Instead, they actively help users manage shopping decisions, […]

Schema markup had a rough week. Google ended FAQ rich results. Four days later, Ahrefs published a report, finding that adding JSON-LD didn’t produce a clear citation lift across Google AI Overviews, AI Mode, or ChatGPT. These developments weaken two common pitches for schema markup: increased SERP visibility and potential AI citation gains. This article […]

I recently spoke with an SEO who, along with his entire team, had just been laid off. The company was rapidly losing organic traffic, leadership was frustrated, and from their perspective, nothing was being done to fix it. The SEO saw it very differently. They had submitted more than 1,400 tickets over the previous 18 […]

The sign on AI-referred traffic conversion flipped. I’m not sure if enough of us have noticed. Twelve months ago, visitors arriving at U.S. retailers from AI assistants converted at roughly half the rate of visitors from other channels. In March 2026, they converted 42% better. Same channel. Same stores. Different year. Adobe Analytics published the […]

On Thursday, May 7, 2026, HubSpot CEO Yamini Rangan announced that the company was changing how it charges customers for AI agent features. Instead of charging for compute usage regardless of outcome, HubSpot would switch to outcome-based pricing. Customers would only pay when an AI agent actually resolves a support ticket or delivers a useful […]

If you’ve been running Google Ads for more than a few years, your job description has changed without your consent. Match types that once signaled precision now target “related intent”; a 2023 rebuild made Broad Match competitive again; and Smart Bidding shifted the focus from keywords to outcomes like return on ad spend (ROAS) and […]

Since we’ve been able to produce content at scale through AI, there have been graph screenshots littering X and LinkedIn, usually case studies or as part of sales materials. An SEO I know well, Martin Sean Fennon, shared an example of an ongoing brand case study, scaling content through AI, and how the content is […]

This month’s Ask the PPC question about AI ad placements is near and dear to my heart. We’ve seen ads begin showing up on AI surfaces since 2024, and yet, they still have an air of mystery about them: “Ads are starting to show up in AI chat experiences. How should advertisers think about these new […]