Catégorie : SEO

Choosing the right pay-per-click (PPC) ad network is a core strategy impacting the success of your advertising program. Each network reaches distinct audiences, offers different ad formats, and suits different campaign objectives, from capturing high-intent search demand to driving awareness through video and social feeds. With AI-powered automation now embedded across most major platforms, understanding […]

Google’s John Mueller answered a question about the Disavow Tool where someone was worried about how a steady stream of links that he said were accruing to the site but redirecting to another site, saying that they don’t technically link to the site. The thing about that scenario is that there is no link from […]

Structured data helped machines interpret pages. It reduced ambiguity. It made entities and attributes legible to crawlers that were otherwise guessing. Agents change the job because they do not just interpret pages. They decide, summarize, recommend, and sometimes execute. That means they need more than “this page is about X.” They need “this is the […]

There is a pervasive narrative doing the rounds in the publishing industry called “Google Zero.” This narrative, embraced by many industry leaders, poses that traffic from Google – Search and Discover – will decline and eventually become negligible. This Google Zero narrative is entirely false, and extremely dangerous. And I’m going to explain why. When […]

Wordfence published an advisory on a vulnerability in the LatePoint – Calendar Booking WordPress Plugin that makes it possible for authenticated attackers with Agent-level access and above to gain higher level privileges. The vulnerability received a CVSS vulnerability threat score of 8.8/10. The issue affects all versions up to and including 5.2.7. LatePoint WordPress Calendar […]

Ranking in Google’s top 10 is a weaker indicator of being cited in AI Overviews than it was last year, according to an updated Ahrefs analysis. The study examined 863,000 keywords and 4 million AI Overview URLs. It found that 38% of cited pages also appeared in the top 10 results for the same query. […]

Google updated two Search Central documentation pages, adding guidance on how publishers can tell Google which image to prefer for thumbnails in Search results and Discover. The company added a new section called “Specify a preferred image with metadata” to its Image SEO best practices page. It also updated the Discover documentation to reference the […]

When we’re talking about grounding, we mean fact-checking the hallucinations of planet destroying robots and tech bros. If you want a non-stupid opening line, when models accept they don’t know something, they ground results in an attempt to fact check themselves. Happy now? TL;DR LLMs don’t search or store sources or individual URLs; they generate […]

A new Claude Code plugin named Voiceprint is available that creates a “linguistic fingerprint” from actual writing so that writing output sounds exactly like your own writing. Based On Stylometry The plugin is based on Stylometry research, which is the study of linguistic patterns, a statistical analysis of variations in writing styles. Stylometry can be […]

Google’s Gary Illyes and Martin Splitt used an episode of the Search Off the Record podcast to walk through how Google’s crawler handles HTML. The conversation revealed differences between how browsers and Googlebot process the same page. The discussion covered resource hints, metadata placement, and HTML validation. Several of Illyes’ explanations challenge assumptions about which […]