Catégorie : SEO

Search referral traffic to small publishers dropped 60% over two years, according to Chartbeat data reported exclusively by Axios. That’s nearly three times the decline at large publishers. The analytics firm, which tracks traffic across thousands of client websites globally, segmented its network by size. Mid-sized publishers (10,000 to 100,000 daily page views) lost 47%, […]

Automation has been part of PPC management for longer than many marketers realize. Bid adjustments, keyword expansion, and audience targeting have been guided by machine learning inside platforms like Google Ads for years. What has changed is the depth of automation now influencing campaign performance. Smart Bidding, automated assets, dynamic targeting, and recommendation engines now […]

AI search has changed the rules, but has your tracking?  How do you measure visibility without rankings? Which prompts actually reflect real buyer intent? And how do you avoid AI tracking data that looks useful, but isn’t? Learn how to set up AI prompt tracking you can trust for smarter decisions. ChatGPT, Google AI Overviews […]

An analysis from Discover tracking tool DiscoverSnoop adds to the post-update data available on Google’s Discover core update, confirming some patterns identified in earlier NewzDash analysis while contradicting others. The DiscoverSnoop report compared article counts and audience scores for publishers in the week before the update began (January 26 to February 1) against the week […]

Welcome to the week’s Pulse: updates affect how AI Mode links work, how local discovery works in Maps, and what you can do in Search Console. Here’s what matters for you and your work. Google AI Mode Self-Citations Tripled, With More Organic Links SE Ranking published its third report on Google AI Mode citations, showing […]

Welcome to this week’s PPC Pulse. Updates focus on Merchant Center access for agencies, bidding strategy, and how PPC marketers are adapting to industry changes. Google expanded access to Merchant Center for Agencies, moving the product from pilot into general availability in the United States and Canada. At the same time, a recent Ads Decoded […]

A federal judge has granted Amazon a preliminary injunction barring Perplexity AI from using its Comet browser agents to access password-protected Amazon accounts and systems. U.S. District Judge Maxine M. Chesney issued the order in San Francisco federal court, finding that Amazon is likely to succeed on the merits of its claims. The preliminary injunction […]

How to Decide Between Traditional SEO and AI Search AI search is dominating the conversation right now. Every marketing leader is hearing the same thing: “What’s our AI strategy?” Your instinct might be to move fast, reallocate budget, start optimizing for generative search, and get ahead of the curve. But before you rewrite your entire […]

WordPress contributors have released AI Experiments 0.4.1, adding built-in image generation and AI-assisted review tools directly inside the block editor and admin interface. The update became available on March 5, 2026, through the official plugin and its GitHub release page. The new version enables authors to generate images from text prompts and receive Notes-based feedback […]

This is the attention economy. The politics of personality. Trump, Farage, Polanski, Mamdani. Hate them or love them, their ability to dominate the narrative and social media is winning out over traditional means. Trump’s particular approach is, of course, the most egregious. By saturating the market to the nth degree, it’s hard to even remember […]