Catégorie : Social Media

SerpApi filed a motion to dismiss Google’s federal lawsuit, two months after Google sued the company under the DMCA for allegedly bypassing its SearchGuard anti-scraping system. The filing goes beyond disputing the technical allegations. SerpApi is challenging whether Google has the legal right to bring the case at all. The Standing Question SerpApi’s core argument […]

In January, I wrote about the birth of agentic commerce through both Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP), and how this could impact us all as consumers, business owners, and SEOs. As we still sit on waitlists for both, this doesn’t mean that we can’t prepare for it. UCP fixes a real-life problem […]

Hiring a digital marketer is no longer about finding someone who knows a few platforms well. Most candidates can talk through Google Ads, social media, or analytics tools at a surface level. That is table stakes now. What separates a strong hire from a risky one is how they think when performance shifts, privacy rules […]

When ChatGPT Search builds an answer, it can generate background web queries to find sources. A new report from AI search analytics firm Peec AI found that a large share of those background queries run in English, even when the original prompt was in another language. Peec AI analyzed over 10 million prompts and 20 […]

Getting Real About AI Visibility Tracking If you’re on the search or marketing team right now, you’ve probably been asked some version of: “Are we showing up in ChatGPT?” or “What’s our visibility in AI Overviews?” And honestly? Most of us are still figuring that out. Answer engines like ChatGPT, Perplexity, and Google AI Overviews […]

In January, Alphabet passed Apple in market capitalization to become the second most valuable company in the world. Alphabet was worth $3.885 trillion. Apple sat at $3.846 trillion. Only Nvidia, at $4.595 trillion, was ahead. That alone would be news. But the context makes it something else entirely. Courts had found that Google violated antitrust […]

When the average customer age increases for a brand, it’s rarely a platform failure. It’s usually a signal that younger audiences are discovering, evaluating, and buying in different places, and older established brands haven’t kept pace. As of 2026, Gen Z spans ages 14 to 29. They’re the first generation raised in a digital online […]

Penske Media Corporation (PMC) filed a federal court memorandum opposing Google’s motion to dismiss its antitrust lawsuit. The company argues that Google has broken the longstanding premise of a web ecosystem in which publishers allowed their content to be crawled in exchange for receiving search traffic in return. PMC is the publisher of twenty brands […]

Google’s Search Relations team was asked directly whether you still need a website in 2026. They didn’t give a one-size-fits-all answer. The conversation stayed focused on trade-offs between owning a website and relying on platforms such as social networks or app stores. In a new episode of the Search Off the Record podcast, Gary Illyes […]

Welcome to the week’s Pulse for SEO: updates cover how you track AI visibility, how a ghost page can break your site name in search results, and what new crawl data reveals about Googlebot’s file size limits. Here’s what matters for you and your work. Bing Webmaster Tools Adds AI Citation Dashboard Microsoft introduced an […]