Catégorie : Social Media

Welcome to this week’s PPC Pulse: updates all revolve around how AI is being woven directly into search monetization and campaign structure. Google is testing Shopping ads inside AI Mode conversations. Microsoft published a practical guide on how AI search surfaces brands. The Google Ads Decoded podcast made it clear that keywords are no longer […]

Most people still think visibility is a ranking problem. That worked when discovery lived in 10 blue links. It breaks down when discovery happens inside an answer layer. Answer engines have to filter aggressively. They are assembling responses, not returning a list. They are also carrying more risk. A bad result can become harmful advice, […]

AI is fundamentally changing what doing SEO means. Not just in how results are presented, but in how brands are discovered, understood, and trusted inside the very systems people now rely on to learn, evaluate, and make decisions. This forces a reassessment of our role as SEOs, the tools and frameworks we use, and the […]

Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests. That disconnect usually isn’t caused by a lack of demand or a broken platform. It’s more often the result of small, fixable issues across the account that quietly […]

Google’s VP of Ads and Commerce, Vidhya Srinivasan, published her third annual letter to the industry, outlining how the company plans to connect advertising, commerce, and AI across Search, YouTube, and Gemini in 2026. The letter covers agentic commerce, AI-powered ad formats, creator partnerships, and creative tools. Several of the announcements build on features Google […]

Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any editing shortcut. Data and first-party guidance point to repeatable patterns in how short-form video holds attention. These patterns shape script structure in ways that written […]

Yes, yes we all know customer behavior is changing and Reddit conversations showing up in AI search is a big part of that shift. What are you doing about it? If your Reddit marketing strategy hasn’t evolved since 2024 (or you don’t have one to start with), you’re not just behind. You might be actively […]

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! We all know prompt tracking is directional. The most effective way to reduce noise is to track prompts based on personas. This week, I’m covering: Why AI personalization makes traditional “track the SERP” models incomplete, and how synthetic personas fill the gap. The […]

In paid media, many advertisers default to budgeting by ad platform, with a percentage to Google Ads, a percentage to LinkedIn Ads, etc., largely based on habit. Now, AI technology presents new opportunities to marketing leaders to decide where to spend their paid media dollars. Instead of allocating spend based on impression volume or historical […]

The Washington Post’s recent announcement of staffing cuts is a story with heroes, villains, and victims, but buried beneath the headlines is the reality of a big brand publisher confronting the same changes with Google Search that SEOs, publishers, and ecommerce stores are struggling with. The following are insights into their strategy to claw back […]