Catégorie : Wordpress

Semrush put out an infographic last week. The kind built to be screenshotted into LinkedIn carousels and pasted into webinar decks. Four pillars. The fourth one is called “Technical GEO”: schema, structured data, clean architecture. The line that justifies it: “Ensures AI engines can parse and connect your content.” Ensures. See it live on X/Twitter. […]

OpenAI has officially launched the next phase of advertising inside ChatGPT, introducing a beta self-serve Ads Manager alongside new CPC bidding and expanded measurement tools. The update moves ChatGPT advertising further beyond its original pilot phase. Advertisers can now create and manage campaigns directly through OpenAI instead of relying only on managed partnerships and agency […]

Google’s Martin Splitt and Nikola Todorovic discussed the impact of AI on search, revealing that there’s a new wave of people that are doing things with Google search that is markedly different than in the past and that this is an upward trend. Martin Splitt noted that AI in search is not new and that […]

This post was sponsored by Siteimprove. The opinions expressed in this article are the sponsor’s own.  Why does my content get crawled but never cited in ChatGPT or Perplexity? How do I tell if my AI visibility problem is technical or content-quality related? What actually decides whether AI picks my page over a competitor’s? The gap […]

Google’s Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, recently discussed how AI is changing Google and SEO. Todorovic encouraged SEOs and businesses to take advantage of AI to analyze data, research competition, and improve their ability to provide value. AI And The Web Ecosystem Google’s Martin Splitt asked a question […]

There’s a lesson from the early days of social media that most brands eventually learned the hard way: Social media is not a megaphone. You couldn’t just broadcast your press releases into the feed and expect people to care. The channel had rules. It rewarded conversation, not announcements. The companies that figured this out early […]

Alphabet reported Q1 2026 earnings with Google Search & Other revenue rising 19% year over year to $60.4 billion. Microsoft announced on the same day that Bing reached 1 billion monthly active users for the first time, with search ad revenue up 12%. Both companies posted strong search quarters. But one line item in Alphabet’s […]

Google updated its Search Central documentation to reflect that the Preferred Sources feature is now available in all languages supported by Google Search. The change clarifies global availability and introduces updated guidance for publishers looking to grow their audience through Top Stories. Preferred Sources Google’s Preferred Sources feature gives users a way to choose specific […]

Aleyda Solis, founder of Orainti, analyzed 87 million AI search visits across 10 markets, finding most clicks go to local domains rather than global defaults. Using Similarweb data, she examined more than 57,000 domain-market entries in the ‘click-producing layer.’ This layer includes visits to a domain after users click citations or links in AI-generated answers. […]

Alphabet reported Q1 2026 earnings, with Google Search & Other revenue rising 19% year over year to $60.4 billion. CEO Sundar Pichai tied the quarter’s Search performance to AI Overviews and AI Mode, saying people are “coming back to Search more.” Q1 revenue was lower sequentially than Q4 2025, when Search & Other came in […]