Catégorie : Wordpress

Google’s February 2026 Discover core update has finished rolling out, per an update posted to the Search Status Dashboard at 2:02 AM PT on February 27. The rollout took roughly 22 days, starting February 5. That’s about 8 days longer than Google’s original estimate of up to two weeks. Google announced the update on the […]

With PPC becoming more automated every day, managing PPC accounts in one country is challenging enough. Your campaign structure may stay the same, but once you add in different countries, languages, regulatory nuances, and different agency partners, PPC management gets messy quickly. If you currently manage paid media for international brands, you probably see that […]

Choosing the right pay-per-click (PPC) ad network is a core strategy impacting the success of your advertising program. Each network reaches distinct audiences, offers different ad formats, and suits different campaign objectives, from capturing high-intent search demand to driving awareness through video and social feeds. With AI-powered automation now embedded across most major platforms, understanding […]

The December 2025 core update had a significant impact on a large number of sites. Each of the sites below that have done well are either long term clients, past clients or sites that I have done a site review for. While we can never say with certainty what changed as the result of a […]

Microsoft’s Defender Security Research Team published research describing what it calls “AI Recommendation Poisoning.” The technique involves businesses hiding prompt-injection instructions within website buttons labeled “Summarize with AI.” When you click one of these buttons, it opens an AI assistant with a pre-filled prompt delivered through a URL query parameter. The visible part tells the […]

Google has launched the Google AI Professional Certificate, a self-paced program covering data analysis, content creation, research, and vibe coding. Every participant receives three months of free access to Google AI Pro. Eligible U.S. small businesses can access the entire program at no cost through a separate application (more on eligibility below). The certificate is […]

As SEOs, we are used to being adaptable to changing algorithms, so LLM optimization should be a simple extension of that process. To discuss the industry debates surrounding the differences between SEO and GEO and clarify whether they are the same or different, I spoke with SEO veteran Grant Simmons. Grant has over 30 years […]

This month’s Ask a PPC explores a common advertiser question: Why budgets sometimes overspend even when a target ROAS or target CPA is in place. Understanding this behavior requires separating two concepts that are often conflated: budgets and goals. While they work together, they serve very different functions within auction‑based ad platforms. In this post, […]

Google Chief Scientist Jeff Dean said Flash’s low latency and cost are why Google can run Search AI at scale. Retrieval is a design choice, not a limitation, he added. In an interview on the Latent Space podcast, Dean explained why Flash became the production tier for Search. He also laid out why the pipeline […]

This post was sponsored by No Fluff. The opinions expressed in this article are the sponsor’s own. When ChatGPT, Gemini, and Perplexity mention a company, these large language models (LLMs) are deciding whether that business is safe to reference, not how long it has existed. Most business leaders assume one thing when they don’t show […]