Catégorie : Wordpress

Google is officially getting rid of the Display Network campaign type. The update means advertisers will eventually manage Google Display Network inventory through the Demand Gen campaign workflow instead of the traditional standalone Display campaign setup. While Google says Display inventory itself is not going away, the migration represents another major consolidation move inside Google […]

The loudest reactions after Google I/O 2026 were that Search had been replaced overnight. Google’s messaging went the other way, insisting that AI Search still depends on the web and existing SEO fundamentals. The reality sits between those two positions, and the risk most people are naming is the wrong one. TechCrunch claimed “Google Search […]

Welcome to the week’s Pulse: This week’s updates touch rankings, the Search interface, AI Mode behavior, and Google’s guidance around AI agents. Google launched a core update, announced what it called the biggest upgrade to the Search box in over 25 years, released first-party AI Mode usage data, and sent mixed signals on llms.txt from […]

This week’s Ask An SEO question: “How do you stress-test a staging environment to surface SEO risks before a large-scale launch?” It is one of the most important questions to answer when considering rolling out new websites, migrations, or significant changes to your live site. First, let’s look at the difference between a “staging” site […]

Are you optimizing and aligning your AEO strategy for your top-performing LLM? Does your current SEO strategy put your brand at risk for losing visibility? How do you measure search success when AI answers replace the click? Which AEO tactics actually drive visibility across answer engines right now? 👆 Get a concrete framework for investing […]

“There is now ample evidence, collected over the last few years, that AI systems are unpredictable and difficult to control.” That’s Dario Amodei in January, writing about the technology his company sells. Compare with what’s on your LinkedIn timeline this week. Here’s the script: Schema markup ensures AI engines parse your content. The first sentence […]

Google upgraded AI Mode with Gemini 3.5 Flash as the new default model and redesigned the Search box with AI capabilities, the company announced at I/O. The changes also include search agents and an international expansion of Personal Intelligence. Liz Reid, VP and Head of Search, said AI Mode has passed one billion monthly users. […]

Google’s recent definition of commodity vs. non-commodity content is a bit meh. Meh if I’m being kind. Downright useless if I’m being more reasonable. Complete and utter rubbish if I’ve had a drink. Image Credit: Harry Clarkson-Bennett They all read like headlines you’d see in Discover and scroll past very quickly. Maybe in a few […]

Incrementality testing has become the default answer to a problem most direct-to-consumer brands genuinely have. Platform attribution disagrees with itself; Meta and Google routinely both claim credit for the same conversion. Not to mention studies we have done reviewing one transaction at a time to find out organic search or Google Shopping transactions were being […]

Do you know who your audience is and what they want? Over the last 20 years or so, we used to rely almost purely on data to answer that question. But as cookie tracking and user signals declined and analytics shifted toward sampling (what we refer to as the “signal-loss era”), we’ve lost some of […]