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Google Explains Googlebot Byte Limits And Crawling Architecture

Google’s Gary Illyes published a blog post explaining how Googlebot’s crawling systems work. The post covers byte limits, partial fetching behavior, and how Google’s crawling infrastructure is organized. The post references episode 105 of the Search Off the Record podcast, where Illyes and Martin Splitt discussed the same topics. Illyes adds more details about crawling […]

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The Science Of What AI Actually Rewards

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The Science Of How AI Pays Attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how AI reads a page. In “The Science Of How AI Picks Its Sources,” I analyzed 98,000 citation rows to understand which pages make it into […]

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TurboQuant Has The Potential To Fundamentally Change How Search (And AI) Works

Google published a blog post on a new breakthrough in vector search technology called TurboQuant. The potential implications of this technology for Search are staggering! TurboQuant is a suite of advanced algorithms that drastically reduce AI processing size and memory requirements. Their blog post says, “This has potentially profound implications … especially in the domains […]

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Reporting Uncertainty Without Losing Credibility

Multi-touch journeys, cross-device behavior, last-click attribution defaults, and privacy restrictions all make attribution messy. Much messier than most dashboards suggest. The challenge is that stakeholders usually want a clean answer. But the data rarely behaves that way. When reports don’t match expectations, credibility can wear off, and it is not because the analysis is wrong, […]

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Google Tests AI Headlines, Rolls Out Spam Update – SEO Pulse

Welcome to the week’s Pulse: updates affect how your headlines appear in Search, how spam enforcement played out, and how AI content gets labeled. Here’s what matters for you and your work. Google Tests AI-Generated Headline Rewrites In Search Google confirmed that it’s testing AI-generated headline rewrites in traditional search results. The test uses language […]

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Google Adds Scenario Planner, Performance Max Updates, And Veo – PPC Pulse

Welcome to this week’s PPC Pulse. This week’s updates focus on Performance Max visibility improvements, new budget planning tools in Google Analytics, and generative video now built directly into Google Ads. Here’s what was announced this week and why they matter for your campaigns. Google Adds More Visibility and Control To Performance Max Google rolled […]

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