Catégorie : Wordpress

Anthropic released Claude Sonnet 5, the latest Sonnet-class model. Although it’s not a frontier-model breakthrough, Sonnet 5 meaningfully upgrades performance over previous models to deliver stronger coding capabilities, better agentic performance, and more efficient token usage. Anthropic’s announcement emphasized agentic performance, specifically the model’s ability to carry out multi-step work with less direct human guidance. […]

I keep getting the same question from clients and SEOs (GEOs?). “How do we show up in ChatGPT?” The answer is always the same. Write good content, do listicles, comment on Reddit. The usual. But, how do we actually know any of that works? Most of it gets repeated on faith, one expert quoting the […]

Over 15 years ago, it was widely accepted that the benchmark click-through rate on a non-brand campaign was 2%. In fact, that number was so deeply embedded into paid search that it is unclear if anyone ever stopped to recalibrate and define a new metric to reference across all accounts. This is why, in 2026, […]

Multi-location brands are currently reviewing their Google Search Console click traffic, comparing 2026 to 2025, and trying to convince themselves and key stakeholders that AI Overviews are responsible for a year-over-year drop in non-branded clicks. Today, visibility is distributed across a multitude of destinations, including features in Google Maps such as “Ask Maps,” AI Overviews, […]

Every few years, the web hands marketers the same deal. A new signal becomes the thing that decides who gets seen, an industry forms overnight to manufacture that signal, it works beautifully for a while, and then the platform notices, and the people who leaned on it fall off a cliff. The deal is being […]

Kevin Indig’s Growth Memo offers disciplined strategic analysis in the SEO and growth field, and his columns rarely veer from careful, evidence-grounded argument. So, when he stepped outside his usual lane in June 2026 to say, simply, “Stop trying to replace people with AI,” it was more diagnosis than vent. Indig calls the phenomenon “substitution […]

Your internal link structure is rotting. Not dramatically and not all at once, but quietly, page by page, over months and years, the architecture you built is drifting into a bottomless pit. Okay, that was a bit dramatic, but you get the picture. Internal linking is an SEO’s secret weapon, and one that can have […]

Google’s John Mueller answered a question on Reddit about whether meta descriptions are pointless. His answer may be somewhat surprising to SEOs who are interested in how to write a good meta description and who are frustrated when Google overwrites them. An SEO Says Meta Descriptions Are Pointless An SEO on Reddit asked whether meta […]

I launched CitationIQ.com recently. Over the last two weeks, my logs claimed 33 AI assistants visited, a little better than two a day. That number is a lie. The real number? Six. Googlebot looked worse. Of 799 requests carrying its name, only 107 were real, though we all know scammers love to spoof Googlebot. And […]

Most SEO teams can still confirm whether their content is ranking. Far fewer can answer the question that matters now: of the 10 pieces published last month, how many were indexed, how many were cited in ChatGPT, and how many still held their position by week three. That measurement gap is the new AI search […]