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Should Meta be allowed to permanently ban the profiles of public figures if they repeatedly violate the platform’s rules? This has been a contentious question in recent years, due to the significance of Facebook’s presence, and the role it now plays in our broader information ecosystem. As a private company, Meta can make a decision […]
Elon Musk has come through on his promise to publish the latest version of the X “For You” feed algorithm, which provides more insight into how X is looking to maximize user engagement, and ensure you’re seeing the most relevant posts every time you log into the app. And considering that the average X user […]
SEO died as a traffic channel the moment pipeline stopped following page views. Traffic is either down for many sites, or its growth nowhere near reflects growth rates of 2019-2022, but demos and pipeline are up for brands that shifted from chasing clicks to building authority. What you’ll get in today’s memo: Why traffic and […]
Search has changed dramatically, including local search. Search engines and AI systems now incorporate semantic understanding to generate citations and results. To gain semantic understanding, they need to know which topics appear in the content and how they relate to one another so that they can identify your areas of authority. For brands with multiple […]
I recently spoke with Jesse Dwyer of Perplexity about SEO and AI search about what SEOs should be focusing on in terms of optimizing for AI search. His answers offered useful feedback about what publishers and SEOs should be focusing on right now. AI Search Today An important takeaway that Jesse shared is that personalization […]
New data from BrightEdge shows how finance-related queries perform on AI Overviews, identifying clear areas that continue to show AIO while Google is pulling back from others. The deciding factor is whether the query benefits from explanation and synthesis versus direct data retrieval or action. AI Overviews In Finance Are Query-Type Driven Finance queries with […]
James LePage, Dir Engineering AI, co-lead of the WordPress AI Team, described the future of the Agentic AI Web, where websites become interactive interfaces and data sources and the value add that any site brings to their site becomes flattened. Although he describes a way out of brand and voice getting flattened, the outcome for […]
TikTok has outlined some new age assurance measures that it’s deploying across Europe, as more EU nations consider higher social media age limits, while the platform has also provided details of its broader contribution to the EU economy, in order to showcase its benefits. First off, on teen restrictions, TikTok says that, soon, it will […]
If you’re trying to get your head around the impact of generative AI on the broader digital landscape, this new visualization from the team at Visual Capitalist will help. The below graphic, based on data from Sensor Tower, shows the astronomical growth of generative AI apps, which are now among the most downloaded tools, just […]
Amid ongoing discussion around increased restrictions on teen social media use, in many regions, Meta has published a response of sorts to the main claims being leveled against social media, and its own platforms specifically, in regards to negative impacts. Which is in line with Meta’s ongoing opposition to teen social media bans, that social […]