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This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Which performance metrics actually affect my Google visibility? How do I find out which pages to fix first? How well is my site actually performing? In this article, you’ll learn how to create an industry ranking dashboard to compare your […]
AI-generated answers are capturing intent before the click, and that changes where to invest, what to measure, and which formats to prioritize. The question isn’t whether to adapt, it’s knowing exactly what to do first. Answer Engine Optimization (AEO) Is A Core Discipline AEO sits alongside SEO as a primary driver of how brands get […]
If you approach the Asia-Pacific search strategy as simply an extension of your U.S. or European Google strategy, you will miss how discovery actually works across the region. Google is still dominant in many markets. But the landscape is far more fragmented than most global teams assume. Japan is a clear example. Bing holds 31.63% […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! I normally write about strategy and search behavior, not labor markets. But the SEO job market is the clearest leading indicator I’ve seen of how companies are actually valuing AI skills, so I followed the data off the usual map. 946 SEO job […]
The app is experimenting with an option that could allow users to react to particular parts of a post by attaching publicly highlighted reactions. Source link
Google updated their spam reporting documentation to make it clearer that spam reports are not wholly confidential and that it’s possible for personal identifiable information to be shared with the sites receiving a manual action. Change In Response To Feedback Google’s changelog noted that they were updating the spam reporting form based on feedback they’d […]
Last year, I taught a module on content marketing around the PESO model (Paid, Earned, Shared, and Owned media). Matt Bailey asked me to include more content about influencers in this year’s module; I joked that it might take me all morning to come up with a new acronym. He shot back, “Can you adapt […]
Microsoft announced a wave of AI updates this week, and most of the coverage will likely focus on the individual launches. New targeting options, diagnostics, commerce tools, Copilot enhancements, and campaign features will naturally get the headlines. What stood out to me was the broader vision behind them. Microsoft is not just talking about better […]
Google announced three updates to Search and AI Mode this week, which Roger Montti reported for SEJ. Reading his article motivated me to examine these updates, the broader pattern, and their implications for search this year. Looking at this in detail, it appears the updates push more of what used to be a results-page experience into […]
The updates include additional support for the partnership ad label, enhanced third-party capabilities and new metrics for developers and brands. Source link