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Welcome to the week’s Pulse: updates affect how deep links appear in your snippets, how your robots.txt gets parsed, how agentic features work in Search, and how the EU’s data-sharing rules apply to AI chatbots. Here’s what matters for you and your work. Google Lists Best Practices For Read More Deep Links Google updated its […]
The new app allows users to share disappearing photos, similar to competitor app Snapchat, with which Meta has a long-standing rivalry. Source link
Parliament approved a bill that would restrict access for children under 15, mirroring similar legislation elsewhere. Source link
This series has spent five articles mapping what the AI search transition requires of your team, your content, your technical infrastructure, and your strategic framing. This piece addresses the question those five articles don’t answer: How do you actually make the organizational shift happen? Most teams won’t fail here because they lack vision. The failure […]
Google announced two updates to Demand Gen ahead of Google Marketing Live. View-through conversion (VTC) optimization is now available for Demand Gen campaigns in Google Ads. This setting lets campaigns optimize toward view-through conversions on YouTube. Google is also expanding Commerce Media Suite to support Demand Gen inventory in Google Ads. This adds Google Ads […]
OpenAI’s public crawler documentation now lists OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and help determine ad relevance. The entry sits alongside OAI-SearchBot, GPTBot, and ChatGPT-User on OpenAI’s crawler docs page, bringing the documented bot count to four. OpenAI states that OAI-AdsBot only visits pages submitted as […]
Google may expand the list of unsupported robots.txt rules in its documentation based on analysis of real-world robots.txt data collected through HTTP Archive. Gary Illyes and Martin Splitt described the project on the latest episode of Search Off the Record. The work started after a community member submitted a pull request to Google’s robots.txt repository […]
The subject-specific feeds will allow users to choose from lists curated around the top 75 discussion topics, and echoes a similar feature Twitter once offered. Source link
We are fortunate to have a wide range of SEO tools available, designed to help us understand how our websites might be crawled, indexed, used, and ranked. They often have a similar interface of bold charts, color-coded alerts, and a score that sums up the “health” of your website. For those of us high-achievers who […]
Google Ads has enabled call recording by default for eligible call flows associated with AI-qualified call leads, with exceptions for prior opt-outs and certain sensitive verticals. A new Google support page describes the feature, which uses AI to evaluate phone conversations instead of relying on call duration alone to count conversions. What Changed Google Ads […]