Most SEO failures are not optimization failures. They are reasoning failures that occur before optimization even begins. In enterprise SEO escalations, the pattern is remarkably consistent. Teams jump straight to causes, debate theories, and assign blame before anyone clearly articulates the actual problem they are trying to understand. Once blame enters the conversation, problem definition […]
Information Retrieval Part 2: How To Get Into Model Training Data
There has never been a more important time in your career to spend time learning and understanding. Not because AI search differs drastically from traditional search. But because everyone else thinks it does. Every C-suite in the country is desperate to get this right. Decision-makers need to feel confident that you and I are the […]