Search engines were designed to do several things at once: Rank a field of options, route the user to one of them, and keep the human inside the decision so the engine never owned the choice. That last part was not an accident. It was the liability architecture. Large language models were built without any […]
Google’s Quality Threshold Is Quietly Killing Scaled AI Content
Since we’ve been able to produce content at scale through AI, there have been graph screenshots littering X and LinkedIn, usually case studies or as part of sales materials. An SEO I know well, Martin Sean Fennon, shared an example of an ongoing brand case study, scaling content through AI, and how the content is […]