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Search engines were designed to do several things at once: Rank a field of options, route the user to one of them, and keep the human inside the decision so the engine never owned the choice. That last part was not an accident. It was the liability architecture. Large language models were built without any […]
Since we’ve been able to produce content at scale through AI, there have been graph screenshots littering X and LinkedIn, usually case studies or as part of sales materials. An SEO I know well, Martin Sean Fennon, shared an example of an ongoing brand case study, scaling content through AI, and how the content is […]
This month’s Ask the PPC question about AI ad placements is near and dear to my heart. We’ve seen ads begin showing up on AI surfaces since 2024, and yet, they still have an air of mystery about them: “Ads are starting to show up in AI chat experiences. How should advertisers think about these new […]
Google’s John Mueller answered a question about whether Google’s Preferred Sources feature can override standard ranking signals in Top Stories. His answer offers some clarity about how user preference can influence visibility without giving preferred sites a free pass around Google’s quality systems. Google’s Preferred Sources Google Preferred Sources is a Search feature that enables […]
Meta's agentic tools would introduce users to a new phase of automation, in which AI tools can act on their behalf. Source link
Reddit shared the insights at its recent finserv conference in New York, showcasing evolving usage behaviors in the app. Source link
The program will enable agencies to demonstrate their understanding of the latest LinkedIn ads skills and trends. Source link
Having more insights data in-stream will help creators build better, more effective video projects. Source link
Users will be able to add tracks to their Threads updates, as a native music sharing option. Source link
Snapchat's user growth declined in the U.S. and EU, compounding growth concerns for the app. Source link