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Google has begun rolling out the August 2026 spam update, applying it globally and across all languages. It’s the third spam update of the year, following rollouts in March and June. Unlike some previous spam updates, Google did not pair this rollout with new spam policy language or a companion blog post explaining what changed. […]
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Microsoft Advertising is pulling Max CPC out of new campaign setups, another step in its push toward fully automated bidding. Starting Oct. 1, 2026, the setting will no longer be available when creating new non-portfolio campaigns on Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value, or Maximize Clicks. Microsoft’s stated reason is that Max […]
Reddit’s share of ChatGPT Search citations fell sharply in mid-August 2026, according to tracking data from GEO analytics firm Promptwatch. The obvious explanation — that OpenAI changed how ChatGPT runs its background searches — doesn’t fully match the timeline, which complicates any quick call to deprioritize Reddit in an AI search strategy. Promptwatch found reddit.com […]
The average AI Mode query in the United States now runs three times longer than a traditional search query. That single number explains why pages built around a keyword and a slow narrative windup are losing ground: when a system has to assemble an answer from your page, burying the actual answer under three paragraphs […]
ChatGPT does not answer most questions straight from memory. When a prompt needs current information, the model breaks it into a set of background searches — “fan-out queries” — runs them in parallel, and stitches an answer together from whatever comes back. Watching how those background searches have changed over the past year turns out […]
A reader recently asked: how do you spot keyword cannibalization at scale, and how do you consolidate overlapping pages without losing the rankings you already have? It’s a common problem and, fortunately, a fixable one. Cannibalization has also gotten more common lately for a specific reason: sites leaning on large language models to produce content […]
Google has begun rolling generative UI out of AI Mode and into AI Overviews, extending a feature that builds custom visual layouts, interactive tools, and simulations on the fly to the much larger of its two AI search surfaces. The company announced the expansion in a back-to-school update. In practice, generative UI most often produces […]
AI labs are buying used books. Not e-books, not licensed datasets — pallets of physical, printed books, sourced by brokers who pitch the deal in blunt terms: the best training data left is sitting on a shelf, because it was printed before generative AI existed to pollute it. At the same time, a whole tier […]
The LinkedIn feed this month is full of the same argument in different words: the algorithm changed, discovery is broken, the machines are winning. Media veteran Tony Uphoff pushed back on that framing in a recent Substack post, and the underlying numbers he cites are real — they just don’t point where the outrage says […]