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As anyone who works in digital marketing knows, SEO, and our approach to maximizing referral traffic, is changing. Whereas once everybody was focused on maximizing traffic from Google Search, now, an increasing number of Google searches (60%) end without a click through to a website, which means that website traffic is no longer the best […]
Two and half years after Meta banned Canadian news content in its apps, in opposition to a proposed bill that would have forced it to pay for local news content shared on Facebook and IG, the Canadian government is now looking to make a deal that would allow local publishers back into the Meta ecosystem. […]
Looking to learn more about Google Ads, and how they can help to boost your business? This will help. Google has announced the launch of its new “Ads Decoded” podcast, which will include interviews with the Google Ads team on how to make best use of Google’s various advertising and promotion tools. As explained by […]
TL;DR Disambiguation is the process of resolving ambiguity and uncertainty in data. It’s crucial in modern-day SEO and information retrieval. Search engines and LLMs reward content that is easy to “understand,” not content that is necessarily best. The clearer and better structured your content, the harder it is to replace. You have to reinforce how your brand […]
Google has been testing Social Channel Insights inside Google Search Console (GSC). This update may appear small, but it’s more than meets the eye. In the search landscape, these new social insights translate to a bigger shift happening behind the scenes, where search and social data converge to improve visibility. The official announcement from Google […]
Google says it’s exploring updates that could let websites opt out of AI-powered search features specifically. The blog post came the same day the UK’s Competition and Markets Authority opened a consultation on potential new requirements for Google Search, including controls for websites to manage their content in Search AI features. Ron Eden, Principal, Product […]
Let me see if I can convince you! I’ve shared a bunch in this video and summarized my thoughts in the article below. Also, this is the second blog post I’ve written on this topic in the last week. There is much more information on user data and how Google uses it in my previous blog post. […]
Yahoo has announced Yahoo Scout, a new AI-powered answer engine now available in beta to users in the United States, providing a clean Classic Search experience with the power of personalized AI. The launch also includes the Yahoo Scout Intelligence Platform, which brings AI features across Yahoo’s core products, including Mail, News, Finance, and Sports. […]
The Australian government continues to claim that its teen social media ban has been a big success, with more than 4.7 million accounts believed to be operated by teens either deactivated or restricted since the implementation of the new laws last month. And that is a big amount, especially in a country with a population […]
WhatsApp has announced a new, more restrictive data protection option, which aims to protect users from threats hidden within shared files, a potential vector for cyber attack that still exists, even within its encrypted system. Using Meta’s latest advances in data security, WhatsApp is rolling out a “Strict Account Settings” option that will limit how […]