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At Google I/O last month, the SEO industry waited for Google to launch AI Mode to the masses, and the fatalist viewpoint that it will end SEO. For the past couple of years, AI has been moving search through a structural shift. Every software tool is embedding generative AI as a new product feature for […]
In a recent interview, Google’s CEO Sundar Pichai confirmed that sources and links will always be a part of the AI answers and when asked how he feels about a decline in the use of Classic Search in favor of AI Search, he mentioned that Google will survive on a blend of subscriptions and advertising. […]
For this week’s Ask An SEO, the question asked was: “From a technical standpoint, what does ‘entity optimization’ actually mean beyond adding schema?” To answer this, first of all, let’s establish, in information retrieval, that an entity is a uniquely identifiable “thing” that exists independently of the words used to describe it. Entity optimization is […]
When AI arrived in the marketing mainstream, it was accompanied by a persistent and scary narrative: The machines are coming for our jobs. On the surface, those fears might appear well-founded. According to the Content Marketing Institute, 43% of surveyed marketers said their organization had laid off marketing employees within the last year – a […]
Websites used to have two kinds of visitors: people and crawlers. Now there is a third, and it behaves like neither. An AI agent reads a page the way a search bot does, then acts on it the way a paying customer does — filling forms, comparing prices, completing checkout, booking an appointment. That combination […]
Google is beginning to test two new Search Console features. One is a toggle that lets you control whether your site appears in generative AI Search features. The other is dedicated performance reports showing when URLs from a site appear in generative AI features across Search and Discover. Both features are rolling out to a […]
Microsoft announced Web IQ, a set of grounding APIs that let AI agents pull information from Bing’s search index. The company calls Web IQ “a search engine for AI systems.” Where Bing helps people find web pages, Web IQ helps AI agents find information they can use while reasoning through a task. See also: where […]
Google’s May core update is now complete. The company confirmed the completion on June 2 on the Search Status Dashboard. The update started May 21 at 8:40 AM PDT and ended June 2 at 5:40 AM PDT, for a rollout of 11 days and 21 hours. That’s close to the March core update, which finished […]
A SISTRIX analysis of 3.8 million German-language ChatGPT responses found that citation patterns changed after ChatGPT began implementing GPT-5.5. The analysis, published by SISTRIX founder Johannes Beus, tracked 38 daily samples of 100,000 ChatGPT responses. SISTRIX compared citations in the four days before the change with the four days after it. The company describes the […]
Google just shared more information to help us get our websites ready for agents. There is a new report from Lighthouse that anybody can run. You do not need external software to run it. You can do it right from within your Chrome browser. The report tells you whether your website is discoverable for AI […]