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An SEO recommendation deck rarely fails because the diagnosis is wrong. It fails because the room hears an accusation instead of a plan. That distinction — between what a strategist means and what an executive hears — explains more stalled enterprise SEO and GEO initiatives than any technical gap ever does. A useful illustration: a […]
Recently, Sam Sifton, who hosts The Morning newsletter for The New York Times, published a letter to his readers with an unusual subject line, “Who’s Writing This?” You will find more ideas in digital PR hasn’t changed. His prompt was a new book called “The Future of Truth,” written by Steven Rosenbaum with significant AI […]
HTTP Archive’s latest Core Web Vitals Technology Report compares seven content management platforms, and the headline finding cuts against a common assumption: neither page weight nor Lighthouse lab scores reliably predict how a platform actually performs on Core Web Vitals in the real world. The platform that should have struggled the most, Shopify, finished third. […]
When a customer asks ChatGPT, Gemini, or Google AI Overviews about a brand near them, the answer increasingly comes from a Reddit thread. For many brands, their owned content is not showing up. Across most industries, Reddit is now the single most-cited source in AI search. For multi-location brands, that creates a problem most haven’t […]
A new report from iPullRank looks at how Google’s Personal Intelligence feature influences how brands appear in AI Mode. The SEO agency analyzed 1,922 AI Mode responses and found a 46-percentage-point lift in mentions of brands seeded through a Personal Intelligence-connected account. For more on this, see our youtube measures creator video on branded search […]
Google is officially getting rid of the Display Network campaign type. The update means advertisers will eventually manage Google Display Network inventory through the Demand Gen campaign workflow instead of the traditional standalone Display campaign setup. While Google says Display inventory itself is not going away, the migration represents another major consolidation move inside Google […]
Google CEO Sundar Pichai acknowledged room for improvement in AI Overviews when shown a live product-query result during a Decoder podcast interview with Nilay Patel. Patel showed Pichai a live search result. Pichai called it “more opinionated than it should be” for the query. The interview was recorded after Google I/O 2026. See also: youtube […]
Somewhere on your site right now, an autonomous agent may be giving up. It found you, decided you were the right answer, then hit a checkout flow it could not operate without a human. It left. No error logged, no ticket filed, no analytics event. The customer never knew, because the customer was never watching. […]
If a user types your brand name into Google or Chrome, you might reasonably assume they are about to visit your website. Google has always been a place people pass through on the way to somewhere else, but AI Overviews are changing how long that passage takes, and what happens during it. To assess these […]
Reddit CEO Steve Huffman said large language models “would not exist as we know them” without Reddit’s content. He called the platform’s user-generated data “modern oil” for AI. Huffman made the comments during an interview at Fast Company’s Most Innovative Companies Summit. What Huffman Said About Reddit’s Value To AI Huffman described the position Reddit’s […]