Catégorie : SEO

A recent announcement from Common Crawl introduced an AI Visibility Audit designed to help organizations determine whether AI systems can discover and access their content. The premise is straightforward and difficult to dispute. Before an AI system can retrieve, summarize, cite, recommend, or act upon information, it must first be able to find it. For […]

Busy week in search-land. So Google finally rolled out some kind of AI reporting (if you can call that reporting), and the Competition and Markets Authority (CMA) announced some new measures Google must take to restore some level of parity with publishers and search results. Where’s the blue line fellas? (Image Credit: Harry Clarkson-Bennett) “Conduct […]

There’s a particular flavor of panic in our industry at the moment. It’s the panic of the digital marketer who has been told, repeatedly and loudly, that if they aren’t piping every decision through an LLM by the end of the quarter, they will be replaced by a more obedient colleague who is. The pitch […]

A conversation is happening in every enterprise right now, and most CMOs and CIOs do not realize they are talking past each other. The rise of AI agents is prompting new collaboration between marketers, AEO strategies, and leadership. When the CIO hears “AI agents,” they think about the productivity rollout. Copilot seats, agentic workflows, internal […]

Brands can appear in AI-generated answers and still not come across as believable, according to an analysis from communications agency Burson. The report, called “The Credibility Paradox,” says getting mentioned in AI answers isn’t the whole picture. Burson argues that brands should care about how convincing those answers actually are. For transparency, Burson sells reputation […]

How do you prove AI search is driving revenue when your current measurement stack wasn’t built to track it? Which metrics prove AI search value without click data? What KPIs should you track to actually see SEO impact? As zero-click journeys grow and AI influence moves off-site, traditional channel-level reporting leaves senior marketers without visibility […]

SEO has been given different names in the past couple of years, usually based on whatever it’s trying to optimize for at the time: LEO (LLM engine optimization), AEO, GEO, and so on. That is, before Google came out with new AI search guidance and said the quiet part out loud: It’s all still just […]

Many businesses see their Google Business Profile as a listing to verify and then leave untouched. Google’s new Ask Maps feature treats it as a conversational dataset for generating helpful answers about a business. The questions Ask Maps answers are what make change meaningful. When someone asks for a 24-hour locksmith who can get into […]

For two years, the AI visibility question has been one question: Does your website get cited? Late June 2026, the question becomes two. Does your website get cited, and when the agent shows up to book the appointment on a user’s phone, can the agent actually complete the booking? On May 12, 2026, Google announced […]

Most summers, a reading list for SEO professionals is about thinking more broadly, stepping back from the day-to-day, and coming back in September with fresh perspective. This summer, it’s about keeping up. Because the gap between what you knew going into June and what you need to know by Labor Day is wider than it’s […]