Catégorie : Wordpress

Condé Nast CEO Roger Lynch says he told company teams to plan their businesses as if search traffic were zero. Lynch made the comments in an interview on TBPN, a tech talk show OpenAI acquired in April. He described three consecutive years in which internal budget forecasts underestimated actual declines in search traffic. Lynch said: […]

Google Research published a paper that studies how to make generative AI systems produce answers that do more than sound plausible. The researchers say that their ALDRIFT framework “opens exciting avenues” for moving beyond answers that merely have a high probability. The paper, titled “Sample-Efficient Optimization over Generative Priors via Coarse Learnability,” examines a problem […]

This post was sponsored by Erase.com. The opinions expressed in this article are the sponsor’s own. Why does AI pull a 2023 Reddit thread into a 2026 comparison query?What makes AI cite some complaints about my brand and skip others?How do I get AI to stop citing old complaints in unrelated queries? Four signals decide […]

Rank #1 and still invisible? It happens more than you’d think. That’s why this SEO webinar is key. Organic Visibility Isn’t What It Used to Be SERP features, local packs, knowledge panels, featured snippets, shopping ads, now dominate significant portions of the page. For certain intents and verticals, even the top organic result sits below […]

AI visibility is a learnable, measurable skill: The 90-day playbook to build it is here. When a potential customer asks Gemini or Claude to recommend a solution like yours, does your brand get mentioned? Do you have a plan to restructure your growth engine around AI visibility, or are you still waiting to see how […]

This post was sponsored by JetOctopus. The opinions expressed in this article are the sponsor’s own. How do I optimize my site for ChatGPT and Perplexity, not just Google? How do I know if AI bots are actually crawling my site? How should my technical SEO strategy change for AI Search? A significant portion of […]

I was walking over to take the stage at SMMW 2026 in Anaheim, California, last Thursday, listening intently to Steve Huffman, founder and CEO of Reddit, talk about the last quarter at Reddit, but more importantly, to get a sense of what the focus would be for the rest of the year. Question after question, […]

OpenAI wants you to know that its technology helps you figure out what to cook for dinner. Google wants you to feel the warmth of a family settling into a new home with Gemini by their side. Anthropic would like you to see its Claude as the clean, trustworthy alternative to the ad-cluttered mess everyone […]

Google Search Relations team members John Mueller and Martin Splitt discussed vibe coding websites on a recent episode of Search Off The Record. Both found that AI coding tools could produce functional sites quickly. But getting SEO right still required specific technical direction, the same kind you’d give a human developer. Telling AI To ‘Add […]

More Google Ads updates are arriving on the heels of Google Marketing Live 2026. Google just announced several bidding and budgeting updates across Search, Shopping, and Performance Max campaigns, including a new beta called Journey-aware Bidding. The feature aims to help Google Ads optimize towards the full lead-to-sale journey instead of relying mostly on front-end […]