Catégorie : Wordpress

Google’s John Mueller shared a case where a leftover HTTP homepage was causing unexpected site-name and favicon problems in search results. The issue, which Mueller described on Bluesky, is easy to miss because Chrome can automatically upgrade HTTP requests to HTTPS, making the HTTP version easy to overlook. What Happened Mueller described the case as […]

Hello, my fellow digital marketers! This study was born out of a question that gave me a combination of irritation and renewed curiosity: “If I turned off all paid media, would my business actually suffer?” This is a question that is as old as time (in digital marketing time that is), and just like swallows returning […]

This week’s Ask an SEO question is from an anonymous reader who asks: “Should I be optimizing content differently for LinkedIn, Reddit, and traditional search engines? I’m seeing these platforms rank highly in Google results, but I’m not sure how to create a cohesive multi-platform SEO approach.” Yes, you should absolutely be optimizing your content […]

Microsoft introduced an AI Performance dashboard in Bing Webmaster Tools, giving visibility into how content gets cited across Copilot and AI-generated answers in Bing. The feature, now in public preview, shows citation counts, page-level activity, and trends over time. It covers AI experiences across Copilot, AI summaries in Bing, and select partner integrations. Microsoft announced […]

WordPress published guidelines for using AI for coding plugins, themes, documentation, and media assets. The purpose of the guidelines, guided by five principles, is to keep WordPress contributions transparent, GPL-compatible, and human-accountable, while maintaining high quality standards for AI-assisted work. The new guidelines lists the following five principles: “You are responsible for your contributions (AI […]

Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s search engine results for it’s user-generated content and also a source of valuable reviews for users. Reddit is constructed as a network of smaller communities, known as Subreddits. The value of these Subreddits is in their […]

You publish a page that solves a real problem. It reads clean. It has examples, and it has the edge cases covered. You would happily hand it to a customer. Then you ask an AI platform the exact question that page answers, and your page never shows up. No citation, no link, no paraphrase. Just […]

If building a brand is the new SEO cliche, then how visibility compounds is the part that rarely gets explained. We can all agree, at least on principle, that repeated brand exposure matters. Brands become familiar because they appear consistently over time and across contexts. What is less well understood is how search visibility builds […]

Gemini in Chrome has just been refreshed with three new features that integrate more Gemini capabilities within Chrome for Windows, MacOS, and Chromebook Plus. The update adds an AI side panel, agentic AI Auto Browse, and Nano Banana image editing of whatever image is in the browser window. AI Side Panel For Multitasking Chrome adds […]

Google has been testing Social Channel Insights inside Google Search Console (GSC). This update may appear small, but it’s more than meets the eye. In the search landscape, these new social insights translate to a bigger shift happening behind the scenes, where search and social data converge to improve visibility. The official announcement from Google […]